November 8, 2023

Ilja De Coster: Enhancing supporter retention – the science behind it

Attrition can be a costly issue for nonprofits but it doesn’t have to be, says Ilja De Coster, fundraising & data strategist at The DonorVoice, and […]
August 9, 2023

Sam Slough: Secrets of a successful direct mail programme

Direct mail is a tangible and engaging channel for charities to tell their stories through but getting the strategy and creative right is critical to success. […]
June 28, 2023

Felix Freese: Turning advertising into fundraising

A standout brand image makes all the difference when it comes to boosting awareness and fundraising. Felix Freese, senior brand and communication manager at UNICEF Switzerland […]
February 22, 2023

Felix Freese: In emergencies act fast, talk faster

With this month’s earthquake in Turkey and Syria causing widespread devastation, nonprofits were quickly on the ground providing support, while launching appeals to raise vital funds. […]
September 14, 2022

Anna Turner: Harnessing the power of digital for legacy fundraising

Anna Turner, head of research & insight at Legacy Foresight, part of Legacy Futures, discusses how charities are harnessing the power of digital to boost their […]
March 10, 2021

Pinja Hirvilammi: How to approach influencer marketing for fundraising

Social media is growing fast and nonprofits are becoming increasingly inventive in the way they engage supporters through the channel. In this blog, Pinja Hirvilammi, marketing lead […]