October 13, 2021
Heart-shaped gap in the pebbles

Isabel Penne: Mind the gap – The undervalued potential of middle donors

Too often neglected within a fundraising strategy, mid-level donors offer significant potential for nonprofit organisations. Isabel Penne of Fundraisers Alliance Belgium explores how organisations can engage […]
May 12, 2021
Boy giving heart

Special focus: Donor love – Charity campaigns that give back

Emphasising the critical role supporters play in enabling charities to provide vital services, and their loyalty even when times are tough, the pandemic saw many charities […]
May 12, 2021
Thermometer

Roger Lawson: Why reading the room is essential for great supporter loyalty

Supporter loyalty is vital for fundraising organisations that rely on individual giving. Roger Lawson, founding director of About Loyalty, explains why nonprofits need to monitor changes in […]
April 7, 2021
TikTok

Your Voice: The rise and rise of TikTok, sharing insight from the British Red Cross

TikTok was the most downloaded app in 2020, with user numbers skyrocketing over the past year. Fundraising Europe interviews Nana Crawford, social media manager at the […]
March 10, 2021

Jan Krol: Growing supporter recruitment and income levels in a pandemic

Despite a tough year for fundraising in Europe, Dutch animal welfare charity DierenLot grew its income by 33% in 2020. Jan Krol, CEO of DierenLot, tells […]
October 7, 2020

Future-proofing fundraising for a pandemic world

Six months after Europe first went into lockdown, it’s clear that the disruption and uncertainty caused by the global pandemic will be here for months or even years […]