EFA-logoEFA-logoEFA-logoEFA-logo
  • About us
    • Our board
    • What we do
    • How we work
    • Ethics
    • Our history
    • Privacy Policy
  • Membership
    • Member benefits
    • EFA members
    • EFA associates
    • Join EFA
  • EFA Certification
    • Certification news
    • Why EFA Certification?
    • Standard Competence Framework handbook
    • Advanced Competence Framework handbook
    • EFA qualifications
    • Applying for EFA Certification
    • Certification committee
  • Public Affairs
    • Public Affairs news
  • News
    • Fundraising Europe
    • Latest news
    • Latest features
    • EFA news
    • European Fundraising Podcast
    • Contributor guidelines
    • Advertise with EFA
  • Events
    • Events Calendar
    • 2022 Nonprofit Pulse survey webinar
    • 2022 EFA Skillshare and AGA
  • Resources
  • About us
    • Our board
    • What we do
    • How we work
    • Ethics
    • Our history
    • Privacy Policy
  • Membership
    • Member benefits
    • EFA members
    • EFA associates
    • Join EFA
  • EFA Certification
    • Certification news
    • Why EFA Certification?
    • Standard Competence Framework handbook
    • Advanced Competence Framework handbook
    • EFA qualifications
    • Applying for EFA Certification
    • Certification committee
  • Public Affairs
    • Public Affairs news
  • News
    • Fundraising Europe
    • Latest news
    • Latest features
    • EFA news
    • European Fundraising Podcast
    • Contributor guidelines
    • Advertise with EFA
  • Events
    • Events Calendar
    • 2022 Nonprofit Pulse survey webinar
    • 2022 EFA Skillshare and AGA
  • Resources
✕
FAB
Belgian association expands membership services to meet the needs of fundraising practitioners
December 5, 2018
Fundraising and Zombies
Discount available on charity management book Fundraising and Zombies
December 5, 2018

Tracking study shows fewer Italians giving overall but more support for local causes

December 5, 2018
Categories
  • Italy
  • News
Tags
  • Philanthropic trends
  • Research
euros

Italy is seeing a steady decline in the number of individuals donating and those who give are increasingly supporting local causes, the tracking survey Italiani Solidali 2017 has shown.

The survey, compiled by market research company DOXA, questions 1,000 people across Italy every October on their giving habits. It shows that, bar a slight recovery in 2016, the number of individual donors has been steadily decreasing since the country’s economic crisis started to bite, falling from 37% of the population in 2008, to 29% in 2017.

However, there are still spikes in donations when there is a large-scale disaster, such as the 2009 Aquila earthquake, and the 2016 earthquake in central Italy, and people are increasingly choosing to support charities working in Italy rather than overseas causes.

The survey also shows that:

– The average overall amount donated per capita in 2017 was €54

– More women (63%) give than men (37%)

– Half of all donors are aged over 54

– A greater proportion of highly educated people donate (23% of people with a degree compared to the 13% of the general population)

– Only 2% of the population are very willing to commit to regular giving, and 14% somewhat willing

Commenting on the findings, Valeria Reda, senior researcher, Institutional & Social Surveys, at DOXA said:

“We are seeing people notice the effects of the economic crisis near them, and being more willing to help people in the same city, region, or country, rather than the classic causes related to distant and poorer countries.”

“However, it is very difficult to involve donors in giving recurrent donations, mainly due to the economic crisis, which means donors don’t want to tie themselves down with a commitment that they are not sure they will be able to maintain.”

The average amount donated per capita annually has also been affected by the economic crisis with the sector losing many of the less well-off donors. The more wealthy have continued to donate, and even increase the size of their donations. However, the figures show that the less wealthy still react to emergencies, often through text donations.

Overall, SMS, particularly during emergencies, street collections, and postal donations remain important channels for giving in Italy. Informal donations, such as money raised for charity during religious ceremonies, or through selling homemade goods are also popular.

Reda added:

“Due to the religious nature of our society, the number of people giving informally is even higher than those giving to official non-profit organisations at 31% vs. 29% in 2017. This kind of informal donation is even more common among women, the elderly, and in the south of the country.”

DOXA’s survey is conducted annually across Italy, with names drawn from electoral registries and selected to be representative of the population aged 15+. Respondents are asked about their opinions and attitudes towards donations, including their level of awareness of the main Italian not-for-profits, how much they give, preferred causes, and the impact of economic crisis on donations.

 

 

Share

Related posts

colleagues gather around a laptop screen. By Andrea Piacquadio
March 28, 2023

Legacy Strategy Summit returns for 2023 with EFA discount


Read more
Rocky coast against a blue sky at County Donegal, Ireland. By Steven Hylands on Pexels
March 21, 2023

Legacy income continues to grow in Ireland


Read more
The French flag flies against a clear blue sky. By Rafael Garcin on Unsplash
March 13, 2023

Bienvenue: France générosités becomes EFA member


Read more

Most popular posts

Search news by country or category

Search news by date

Popular topics

  • Research
  • Individual giving
  • Coronavirus
  • Digital
  • Professional development
  • Legacies
  • Philanthropic trends
  • Events
  • Collaboration
  • Tax incentives

Registered Office

James Wattstraat 100
NL-1097 DM Amsterdam
Netherlands

EFA is registered at the Netherlands Chamber of Commerce
Reg. No. 34212817

Contact

Executive Officer, Denise Dawes
denise.dawes@efa-net.eu

Media enquiries:
news@efa-net.eu

Follow us

Twitter
Facebook
LinkedIn

Search

✕
© 2021 EFA | European Fundraising Association. All Rights Reserved. Privacy Policy
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. Read More
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT