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Highlights from the first virtual European Fundraising Tour

December 9, 2020
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European Fundraising Tour Presentation

In EFA’s first virtual European Fundraising Tour on 27 November 2020, speakers from across the continent came together to showcase best practice and inspire their peers with a series of short but insightful presentations. Ranging from market research to delivering practical digital fundraising tips, delegates explored a wide variety of topics, trends, fundraising channels and cultural influences.

Beginning with a joint presentation previewing the findings from EFA’s multilingual survey on the impact of Covid-19, the first session also presented insights from Salesforce.org’s Nonprofit Trends report. The session articulated the importance of digital for nonprofits, particularly in pandemic times, and of being transformative.

Market research drove the content of many of the sessions, with the latest charitable giving and philanthropic trends in the Czech Republic, Poland and Brazil, helping to build delegates’ understanding of the international fundraising environment.

Jan Kroupa of the Czech Fundraising Center, illustrated the long-term growth of philanthropy, celebrating the news that entrepreneurs are now starting to become more open and more vocal about their giving. Meanwhile, João Paulo Vergueiro of ABCR – Brazilian Fundraisers Association, explained how the pandemic has shone a spotlight on charitable giving in Brazil and inspired the biggest generosity movement of all time.

 

Chart showing growth of philanthropy in the Czech Republic

 

Other highlights included a session on virtual donor engagement during Covid-19. Delivered by Tomasz Kierul and Tanja Sarett of the Polish Fundraising Association, the presentation offered insightful and practical tips for building a successful online donor engagement programme.

Meanwhile, Pinja Hirvilammi of Plan International Finland explored the topic of influencer marketing and why we need to do it differently, emphasising the importance of knowing your target audience and understanding what social channels they engage with. She highlighted the need to match up influencers with relevant products or messaging, encouraging delegates to seek long-term relationships with influencers and to have clear contracts in place.
In a phenomenal example of collaboration, Simona Biancu of ASSIF and Diego Maria Ierna of Job4Good talked through their experience of setting up a fundraising taskforce of 30 professional fundraisers and 10 communication experts to raise urgent funding for hospitals in Italy during Covid-19. 

 

And Katarína Bartovičová of the Slovak Fundraising Centre explored how important storytelling has become in driving donations in Slovakia, particularly when it comes to emergencies, which often yield a highly emotional response.

All speakers kept delegates engaged with short presentations, responding to questions and sharing their tips at the end of the session.

The European Fundraising Tour forms part of EFA’s flagship Skillshare event programme and, after positive feedback from delegates, will be repeated in 2021.

 

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