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A fifth (20%) of French donors expect to give less at the end of this year, according to research by Opinionway for digital agency Hopening.
The study was carried out to understand the impacts of the socio-economic situation on end-of-year generosity, which, according to France générosités data, represents 42% of annual fundraising income in France.
It questioned 1008 people on their donation behaviours for the end of 2022, the average donation envisaged for the end of 2022, and the obstacles for non-donors.
The study found that 37% of those surveyed donate at least once a year, and 41% of respondents plan to make a donation at the end of the year. However, 34% of those surveyed say they definitely won’t give by the end of the year and another 24% say they probably won’t.
Looking into the data more closely, Hopening found that among donors who give at least once a year, 83% plan to make a donation by the end of 2022. However, among those who give two or three times a year, this falls to 48%, and to 12% among those who give less often.
Overall, 20% expect to give less, and only 10% more. The under 35s are the group most likely to give more, with 26% planning to do so. Among other ages groups this is much lower, with no more than 6% in any group planning to give more than usual.
Among 35-49 year olds and 50-64 year olds, almost a quarter of both groups plan to give less, compared to 16% of under 35s, and 18% of those aged 65+.
In terms of barriers to giving, of those who do not plan to make a donation by the end of 2022, 51% say it is because of a more complicated personal economic situation. For 27% it is due to a lack of trust, while a further 24% say they prefer to save their money as a precaution given the current crisis.
Picture by jacqueline macou on Pixabay
