Survey reveals public perceptions of the fundraising professionSurvey reveals public perceptions of the fundraising professionSurvey reveals public perceptions of the fundraising professionSurvey reveals public perceptions of the fundraising profession
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Survey reveals public perceptions of the fundraising profession

September 18, 2019
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  • United Kingdom
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Twice as many people in the UK view the fundraising profession positively than those with negative perceptions, according to a new YouGov consumer poll commissioned by the Institute of Fundraising. However, nearly half of men believe it is not a profession for them, and only 53% think fundraisers come from diverse backgrounds.

What does the public think of fundraising? is a two-part study, exploring how the fundraising profession is seen and understood by the public, and particularly at whether age, race, religion, disability, or gender make a difference.

According to the results of the first survey, more than three quarters (78%) of those polled thought raising funds for charity was important, rising to 83% for 16-24 year olds. Women and respondents with disabilities were more likely to strongly agree (36%) than men (24%) and non-disabled respondents.

One in ten people agreed with the statement that ‘fundraising is a job more for women than men’ while half of respondents disagreed.

Just over half (53%) of people thought fundraisers came from diverse backgrounds with black respondents (14%) more likely to disagree than white (7%) or Asian respondents (6%). 45% of men thought it was not a profession for ‘people like me’, compared to 31% of women.

Alex Xavier, director of professional development at the IoF, said

“We want to encourage the broadest range of people, from across the UK, to think of fundraising as a career choice. The public are absolutely right in that fundraising is a profession where people can make a difference to society, but we need to think more about how we can demonstrate and showcase the career and skills development opportunities that fundraising can offer.”

The second instalment will explore how people view a career in fundraising and will be made available on 23 September.

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< March 2021 >
Mon Tue Wed Thu Fri Sat Sun
1 2Nonprofit Day 2021 / La grande sfida del nonprofit (Eng/It) all day
Conference
Online (Festival del fundraising)
3 4Nonprofit Women Camp (Italian) all day
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Nonprofit Women Camp Committee Marketing & Fundraising: Two sides of the same coin? (Dutch) from 9:30 am to 12:30 pm
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5Nonprofit Women Camp (Italian) all day
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Nonprofit Women Camp Committee
6Nonprofit Women Camp (Italian) all day
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Nonprofit Women Camp Committee
7
8 9Case for Support (German) all day
Fundraising Verband Austria (Online Seminar)
Data Driven Fundraising (Dutch) from 9:30 am to 3:30 pm
Masterclass
Online (Fundraisers Alliance Belgium)
10AEFR Inbound Marketing Strategy Series (Spanish) all day
Session 2: Donor recruitment
Online Seminar
11Legacy Fundraising Webinar (English) from 9:00 am to 12:30 pm
Richard Radcliffe: Legacy Fundraising - How to do it right and successfully
NPO Academy
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12Legacy Fundraising Webinar (English) from 9:00 am to 12:30 pm
Richard Radcliffe: Legacy Fundraising - How to do it right and successfully
NPO Academy
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13 14
15 1615th Fundraising Conference for Higher Education (French) all day
3-day online conference
AFF Fundraisers
17Insamlingsforum Online 2021 (Swedish / English) all day
Two-day annual conference (Giva Sverige / Give Sweden)
Online
18 19 20 21
22 23Content Marketing for Nonprofits (German) all day
Fundraising Verband Austria (Online Seminar)
ERNOP Seminar: Sustaining Voluntary Energy (English) from 10:00 am to 11:00 am
Seminar by Professor Lucas Meys from the Rotterdam School of Management
Online CFRE Webinar: How to become a CFRE in EMEA (English) from 1:00 pm to 2:00 pm
Webinar
24AEFR Inbound Marketing Strategy Series (Spanish) all day
Seminar 3: Education, Closure & Loyalty
Online Diploma in Fundraising (English) all day
CIOF: Fundraising Diploma (One year course, flexible study time, fixed assignment deadlines and exam date)
Booking deadline: 3rd March
25 26 27 28
293rd Digital Social Summit (German) all day
Two-day online conference organised by the Bürgerermut Foundation
30 31        

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