EFA-logoEFA-logoEFA-logoEFA-logo
  • About us
    • Our board
    • What we do
    • How we work
    • Ethics
    • Our history
    • Privacy Policy
  • Membership
    • Member benefits
    • EFA members
    • EFA associates
    • Join EFA
  • EFA Certification
    • Certification news
    • Why EFA Certification?
    • Standard Competence Framework handbook
    • Advanced Competence Framework handbook
    • EFA qualifications
    • Applying for EFA Certification
    • Certification committee
  • Public Affairs
    • Public Affairs news
  • News
    • Fundraising Europe
    • Latest news
    • Latest features
    • EFA news
    • European Fundraising Podcast
    • Contributor guidelines
    • Advertise with EFA
  • Events
    • Events Calendar
    • 2022 Nonprofit Pulse survey webinar
    • 2022 EFA Skillshare and AGA
  • Resources
  • About us
    • Our board
    • What we do
    • How we work
    • Ethics
    • Our history
    • Privacy Policy
  • Membership
    • Member benefits
    • EFA members
    • EFA associates
    • Join EFA
  • EFA Certification
    • Certification news
    • Why EFA Certification?
    • Standard Competence Framework handbook
    • Advanced Competence Framework handbook
    • EFA qualifications
    • Applying for EFA Certification
    • Certification committee
  • Public Affairs
    • Public Affairs news
  • News
    • Fundraising Europe
    • Latest news
    • Latest features
    • EFA news
    • European Fundraising Podcast
    • Contributor guidelines
    • Advertise with EFA
  • Events
    • Events Calendar
    • 2022 Nonprofit Pulse survey webinar
    • 2022 EFA Skillshare and AGA
  • Resources
✕
iReporter video news tool launched for Czech nonprofits
February 11, 2016
news headlines
Charities prepare for new fundraising regulations
February 11, 2016

Spanish Donor Acquisition Programme Sees 50% Annual Income Rise

February 11, 2016
Categories
  • News
  • Spain
Tags
  • Mobile
  • Philanthropic trends
texting

The Spanish Fundraising Association’s SMS acquisition service, provided in partnership with Altiria, has seen donations rise by 50 per cent from 2014 to 2015, bringing in more than €670,000 for nonprofits last year (up from €454,210 in 2014 and €500,000 in 2013).

Used by 92 nonprofits in Spain, the two step donor acquisition service enables charities to fundraise for text donations and gives those charities access to the mobile phone numbers of their supporters, enabling them to conduct follow up telephone calls and convert donors to regular givers.

The programme was introduced in 2013, after the Asociación Española de Fundraising (AEFr) and the nation’s nonprofits came together, led by Unicef, to lobby Government and mobile phone companies for better text donation services.  Together, they secured a deal that would see the introduction of two unique donation numbers, which would allow supporters to give quickly and easily to registered charities.

While any charity can apply to access the charge-free donation numbers themselves, it can be a lengthy process. AEFr enables its members to bypass that process.

AEFr’s two-step acquisition model is available to all its member charities, enabling charities to integrate SMS donation numbers into their fundraising programme. On receipt of text donations, charities can then contact their supporters by mobile to convert those supporters to regular givers through a telemarketing programme. Typically, four to nine per cent of donors become regular supporters.

Speaking about the service, Javier Ruiz, President of the Asociación Española de Fundraising, says:

“Over the past three years, the SMS service alone has generated 1.2 million text donations, raised €1.6 million and, even more significantly, generating a databank of supporters which can be converted into regular givers.”

“New technologies, including mobile phone, are rapidly evolving and always offer NGOs new ways to recruit and to engage donors. But we believe that SMS will continue to be a key channel for giving in the years ahead, particularly when integrated effectively with other mass media channels.”

The Spanish Government has now approved a new number that will allow donors to use SMS to make regular gifts and this service will shortly be introduced to AEFr’s existing text giving platform, serviced through technology provider Altiria.

For more information, see Fundraising Europe’s interview with Javier Ruiz.

Share

Related posts

January 18, 2023

Tickets on sale for first International F2F Fundraising Congress


Read more
Cover detail from King Badouin Foundation Associations Barometer 2022
January 18, 2023

Belgian associations concerned about finances in 2023


Read more
A close up of a hand signing a document. By Pixabay on Pexels
January 18, 2023

Legacy pioneer Arjen van Ketel joins Legacy Futures


Read more

Most popular posts

Search news by country or category

Search news by date

Popular topics

  • Research
  • Individual giving
  • Coronavirus
  • Professional development
  • Digital
  • Legacies
  • Philanthropic trends
  • Events
  • Collaboration
  • Tax incentives

Registered Office

James Wattstraat 100
NL-1097 DM Amsterdam
Netherlands

EFA is registered at the Netherlands Chamber of Commerce
Reg. No. 34212817

Contact

Executive Officer, Denise Dawes
denise.dawes@efa-net.eu

Media enquiries:
news@efa-net.eu

Follow us

Twitter
Facebook
LinkedIn

Search

✕
© 2021 EFA | European Fundraising Association. All Rights Reserved. Privacy Policy
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. Read More
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT