12 international NGOs, including UNICEF, WWF and MSF, are seeking submissions to Reimagining Fundraising 2022 – an open innovation challenge that seeks to crowdsource solutions to some of the biggest fundraising problems NGOs face.
This is the second outing for Reimagining Fundraising, which first took place in 2020. This year, the organisations taking part are: UNICEF, WWF, UNHCR, SOS Children’s Villages, Médecins Sans Frontières, World Vision, Amnesty International, ICRC, Four Paws, OXFAM, Care and Plan International.
The NGOs are seeking submissions for concepts or technology that will dramatically improve the way fundraising is done and meet the challenges they face. The deadline for submissions is 17 August.
Juan Mones, head of Global Fundraising Innovation at UNICEF and one of the project’s co-initiators said:
“We’re counting on support from changemakers around the globe to make Reimagining Fundraising 2022 an unprecedented festival of innovation to activate our world for social and environmental causes.”
Reimagining Fundraising will identify, test, and take to market new fundraising concepts and products that can help NGOs around the world with the following challenges:
– Recruiting new fundraising talent. How can NGOs recruit and retain more great fundraisers (especially for face-to-face)? What can they learn from business and other sectors?
– Going beyond the traditional charity paradigms and business models. NGOs need new products/value propositions for donors who identify with a cause rather than a specific organisation.
– Developing a more personalised, more engaging, supporter experience, even during emergencies. How can NGOs offer a consistently high-quality supporter experience in a volatile emergency setting?
– Meeting the donation style of young people 18-30. How might NGOs link Millenials/Gen Z directly to the cause/beneficiary? Current donation flows are not targeted to these young audiences. How can this be solved?
– Crypto. As NGOs launch web3-based fundraising platforms, NGOs need solutions for addressing reputational and financial risks, and reaching unbanked people with new payment methods, such as e-wallets and other fintech solutions?
– Changing the classic top-down charity tone in fundraising. How can NGOs rethink the roles and business models in fundraising and offer a more direct and empowered approach to fundraising projects? How can NGOs enable beneficiaries to act as direct advocates for their causes?
How to apply
NGOs, fundraisers, startups, agencies, academics, and others are all invited to submit their proposed fundraising solutions, products, and technologies. There are five stages to the challenge, with 17 August the deadline for stage one. Co-Directors of Reimagining Fundraising, Nick Allen and Marcelo Inarra, can be contacted with any questions: firstname.lastname@example.org and email@example.com.
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