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EFA was sad to hear of the recent death of one of our founding members, Barbara Crole-Rees.
As well as being an EFA founding member, Barbara was an EFA delegate from 2002 to 2009, and a board member from 2006 to 2009.
She was also one of Switzerland’s fundraising pioneers, and a founding member and vice president of Swissfundraising.
Born in 1939 in Kolberg, Poland, throughout her professional life Barbara worked both nationally and internationally as a lecturer and was a sought-after speaker. In particular, she was an expert in direct mail campaigns. In 1998 she published a comprehensive book on the topic, Successful Fundraising with Direct Mail. Strategies that bring money!.
A second book, Professional Handbook of Fundraising, reached several editions and was known throughout the German-speaking world.
Barbara remained active in fundraising consultancy as well as in the Swissfundraising community well past retirement age. She died peacefully at the age of 84 on March 14, in Lausanne.