This year’s Remember A Charity in your Will Week launched its most ambitious campaign yet to engage the public, with a dedicated legacy radio station encouraging people to consider leaving a gift to charity in their will.
Remember A Charity in your Will Week ran from 11-18 September, 2017. This year’s campaign saw former Radio Caroline DJ Emperor Rosko and his colleague Tony Prince return to the airwaves with Last Pirate FM: Remember A Charity’s own digital radio station, which broadcast each day from a variety of locations across the UK.
The campaign aimed to inspire legacy giving by encouraging people to talk about what they would like to pass on to future generations. Content was developed to appeal to the baby boomer generation and featured interviews with charities, supporters and celebrities including Twiggy, Wilko Johnson and Keith Skues, as well as music from the 60s and on air discussions with the public. Member charities of the consortium also created their own charity jingles, which aired during the week, while on social media, charities and supporters shared their vision for the world they would like to pass on using the hashtag #HaveYourSay.
At launch, Rob Cope, Director of Remember A Charity, said:
“This year’s campaign is very different from anything we have done in the past and is only possible due to the involvement of so many charities. Working collaboratively, we can really champion the importance of gifts in Wills, creating a cultural change that will take us one step closer to making legacy giving a social norm.”
Remember A Charity Week also saw the launch of a discounted online Will-writing product from Co-op Legal Services.