The hub is the first of its kind for JustGiving, and will offer players tools and resources to help make gaming for a good cause easy and accessible as well as engaging.
Gaming for Social Good is launching with the support of a number of charities that are already active in gaming, including SpecialEffect, War Child UK, the National Autistic Society and Alzheimer’s Research UK. Gamers will be able to choose which charities to donate to through the hub.
Features of the Gaming for Social Good hub include:
– How to guides to help gamers launch events and integrate their JustGiving page with an existing Twitch account
– New streaming overlays connecting fundraising pages to Twitch and other platforms enabling fundraising features, including donation alerts, donation tickers, fundraising progress bars and information on latest donors
– A monthly ‘Hall of Fame’ to recognise fundraisers gaming for good causes
– A calendar of events detailing upcoming gaming events on the platform to encourage gamer participation
Keith Williams, general manager of JustGiving in the UK and Ireland, said:
“Over the last year, we have seen a huge increase in gamers wanting to do good while they play. For example, Edwin Castro, a gamer from America, raised over £30,000 on his own stream. Charities have also used this medium to contribute to this movement, such as SpecialEffects’ Gameblast marathon, which raised over £200,000 on JustGiving in 2018. We are proud to empower individuals and charities to easily connect gaming and livestreaming to their fundraising efforts and capabilities.”
Lucy Squance, director of supporter-led fundraising at Alzheimer’s Research UK, added:
“Gaming for Social Good is an exciting opportunity for Alzheimer’s Research UK as it will open doors to a new and vastly growing audience. JustGiving is making it easy for people to support causes close to their hearts by simply doing something they love and, given the size of the market, we believe the potential growth could be a game-changer for the third sector.”