Italia Non Profit publishes first survey into Italian charities’ use of digitalItalia Non Profit publishes first survey into Italian charities’ use of digitalItalia Non Profit publishes first survey into Italian charities’ use of digitalItalia Non Profit publishes first survey into Italian charities’ use of digital
  • About us
  • Membership
  • EFA Certification
  • Fundraising Europe
  • News
  • Events
  • Resources
  • About us
  • Membership
  • EFA Certification
  • Fundraising Europe
  • News
  • Events
  • Resources
Giving Tuesday 2018
Six more European countries sign up for Giving Tuesday
September 19, 2018
Swedish flag
Call for tighter legislation of crowdfunding platforms in Sweden
September 19, 2018

Italia Non Profit publishes first survey into Italian charities’ use of digital

September 19, 2018
Categories
  • Italy
  • News
Tags
  • Philanthropic trends
Laptop

Italia Non Profit has released the results of its first survey into the relationship between the country’s non-profit organisations and digital.

The online questionnaire surveyed both charity professionals and sector consultants to examine the adoption of digital by Italian non-profits, levels of digital skills, and the associated challenges.

Italia Non Profit found that in general, while there remains a lack of understanding among many charities both of digital’s potential and of the issues, it plays an important role in many non-profit organisations. While 40% said their board does not yet have a clear vision of what digital could do to help them, a further third (34%) said they used digital, but without a strategic approach. Under a quarter (23%) of charity respondents said that their organisations have incorporated digital in everything they do.

The survey also indicates that digital is not the preserve of larger charities with one third of those working in small organisations saying they used digital.

It also found that skills in certain areas, such as social media and email marketing skills are well developed, but that expertise is currently lacking in others, including SEO and cybersecurity. However, the benefits of increasing digital skills were recognised on both sides. For charity employees, 56% said that increasing digital skills has a positive impact on fundraising, and 39% on the development of their network. For consultants, the main benefits of increasing digital skills were seen to be increasing their organisation’s network (53%) and improving their general strategy (37%).

The biggest challenges for both charity professionals and consultants however were not being adequately prepared for digital fundraising, SEO, data management and privacy issues, and how to engage new audiences. Charity professionals cited shortage of funds (40%) and lack of internal skills (37%) as the main barriers for making the most out of digitalisation. For consultants however, the main obstacles were the lack of knowledge (47%) or the perception that other challenges should be prioritised (43%).

Share

Related posts

Riksdag
April 7, 2021

Wills register welcomed by Swedish charities


Read more
Home working
April 7, 2021

Flexible working is here to stay, say UK nonprofits


Read more
April 7, 2021

Legacy income on the rise in Ireland


Read more

Sign up to our free monthly news and features

  • Latest news
  • Latest features
  • News from EFA
  • Fundraising Europe
  • Advertise with EFA

Search news by country or category

News by date

Popular topics

  • Research
  • Coronavirus
  • Professional development
  • Individual giving
  • Philanthropic trends
  • Digital
  • Legacies
  • Events
  • Collaboration
  • Tax incentives

Events Calendar

< April 2021 >
Mon Tue Wed Thu Fri Sat Sun
      1 2 3 4
5 6 7AEFR Inbound Marketing Strategy Series (Spanish) all day
Session 4: Analysis of results
Online
81st Fundraising Conference for Health & Hospitality (French) all day
One day conference. AFF Fundraisers
Multi-Channel Fundraising (German) all day
Fundraising Verband Austria (Online Seminar)
9 10 11
12 13 14 15Fundraising from abroad (English & French) all day
Roundtable event (online)
Chapel & York
16 17 18
19 20ERNOP Seminar: Engaging with family business all day
(English)
21 22Leadership & Strategic Thinking (English) all day
Central & Eastern European Leadership Development Database fundraising (German) all day
Fundraising Verband Austria (Online Seminar)
Fundraising F***-Ups (English) from 3:00 pm to 4:30 pm
Conference
Online (Fundraisers Alliance Belgium)
23 24 25
26Fundraising Compact - Part 1 (German) all day
4 day training course
Online (Fundraising Verband Austria) Fundraising for Beginners (German) all day
Fundraising Verband Austria (Live Online Training)
26 April - 07 May 2021
27Fundraising Compact - Part 1 (German) all day
4 day training course
Online (Fundraising Verband Austria) Major Donor Fundraising (German) all day
Fundraising Verband Austria (Live Online Training)
Runs from 27 April to 22 June 2021
Online
28Institutional & Corporate Fundraising (German) all day
Fundraising Verband Seminar (Intensive 3-Day Online Seminar)
29Institutional & Corporate Fundraising (German) all day
Fundraising Verband Seminar (Intensive 3-Day Online Seminar)
30Institutional & Corporate Fundraising (German) all day
Fundraising Verband Seminar (Intensive 3-Day Online Seminar)
   

Registered Office

James Wattstraat 100
NL-1097 DM Amsterdam
Netherlands

EFA is registered at the Netherlands Chamber of Commerce
Reg. No. 34212817

Contact

Executive Officer, Denise Dawes
denise.dawes@efa-net.eu

Media enquiries:
news@efa-net.eu

Follow us

Twitter
Facebook
LinkedIn

Search

© 2021 EFA | European Fundraising Association. All Rights Reserved. Privacy Policy
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. Read More
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

SAVE & ACCEPT