Insights into digital adoption across Europe revealed in global reportInsights into digital adoption across Europe revealed in global reportInsights into digital adoption across Europe revealed in global reportInsights into digital adoption across Europe revealed in global report
  • About us
  • Membership
  • EFA Certification
  • Fundraising Europe
  • News
  • Events
  • Resources
  • About us
  • Membership
  • EFA Certification
  • Fundraising Europe
  • News
  • Events
  • Resources
mobile phone
Landmark ruling eases forthcoming telemarketing laws for Dutch charities
February 10, 2021
AEF report on foundations
Spanish foundation sector’s development & impact revealed in new report
February 10, 2021

Insights into digital adoption across Europe revealed in global report

February 10, 2021
Categories
  • Europe
  • News
Tags
  • Digital
Digital 2021 report

Almost 60% of the population globally are internet users, while in Europe, the Northern region is the most connected region at 96% of its population according to the Digital 2021 Global Overview report.

Published in partnership between We Are Social and Hootsuite, this year’s report reveals that social media, ecommerce, streaming content, and video games have all seen significant growth in the past 12 months. Between January 2020 and January 2021, active social media users rose 13% globally, while internet users rose 7%, and unique mobile phone users by 2%.

In Europe, while the North has the highest percentage of internet users, Western Europe is close behind at 93% of the population, down to 86% in Southern Europe, and 82% in Eastern Europe. However, despite having the lowest percentage of internet users in Europe the east also saw the largest year on year growth of the four regions, rising by 4.7% while each of the other three regions saw growth below 2%.

Overall in Europe, Norway is the country with the highest level of internet adoption, at 99% of the population, followed by Denmark and Sweden. The lowest rates of adoption in Europe are Turkey at 78%, followed by Romania (81%) and Italy (84%).

European social media usage is highest in the Northern and Western regions, with 79% of the population in both using it. This falls to 72% in Southern Europe, and 65% in Eastern Europe.

Spain is the only European country in the top 10 globally for largest absolute growth in social media users, with a 27% rise year on year. However, in terms of active social media users as a percentage of total population, Netherlands comes top in Europe, at 88%, followed by Denmark (84%) and Sweden (82%). Lowest are Poland (69%), Italy (68%) and Romania (63%).

Also in Europe, Portugal and Denmark rank highest for the number of mobile phone connections compared to the total population at 155% and 151% respectively.

The report also looks into social media channel usage, uptake of mobile payments, streaming, and QR codes. It reveals that, in Europe, QR codes were used most in Switzerland and Spain, at 54% and 53% respectively of internet users aged 16-64, but less in France and Ireland, both at 33%, and the UK at 32%.

It also shows that the percentage of internet users aged 16-64 making mobile payment is still relatively low – highest in Denmark and Poland at around 36%, and falling to just 18% in Belgium and 15% in France.

Ireland is also the European country with the greatest use of streaming, at 83% of internet users, followed by Spain at 80%.

 

Share

Related posts

Riksdag
April 7, 2021

Wills register welcomed by Swedish charities


Read more
Home working
April 7, 2021

Flexible working is here to stay, say UK nonprofits


Read more
April 7, 2021

Legacy income on the rise in Ireland


Read more

Sign up to our free monthly news and features

  • Latest news
  • Latest features
  • News from EFA
  • Fundraising Europe
  • Advertise with EFA

Search news by country or category

News by date

Popular topics

  • Research
  • Coronavirus
  • Professional development
  • Individual giving
  • Philanthropic trends
  • Digital
  • Legacies
  • Events
  • Collaboration
  • Tax incentives

Events Calendar

< April 2021 >
Mon Tue Wed Thu Fri Sat Sun
      1 2 3 4
5 6 7AEFR Inbound Marketing Strategy Series (Spanish) all day
Session 4: Analysis of results
Online
81st Fundraising Conference for Health & Hospitality (French) all day
One day conference. AFF Fundraisers
Multi-Channel Fundraising (German) all day
Fundraising Verband Austria (Online Seminar)
9 10 11
12 13 14 15Fundraising from abroad (English & French) all day
Roundtable event (online)
Chapel & York
16 17 18
19 20ERNOP Seminar: Engaging with family business all day
(English)
21 22Leadership & Strategic Thinking (English) all day
Central & Eastern European Leadership Development Database fundraising (German) all day
Fundraising Verband Austria (Online Seminar)
Fundraising F***-Ups (English) from 3:00 pm to 4:30 pm
Conference
Online (Fundraisers Alliance Belgium)
23 24 25
26Fundraising Compact - Part 1 (German) all day
4 day training course
Online (Fundraising Verband Austria) Fundraising for Beginners (German) all day
Fundraising Verband Austria (Live Online Training)
26 April - 07 May 2021
27Fundraising Compact - Part 1 (German) all day
4 day training course
Online (Fundraising Verband Austria) Major Donor Fundraising (German) all day
Fundraising Verband Austria (Live Online Training)
Runs from 27 April to 22 June 2021
Online
28Institutional & Corporate Fundraising (German) all day
Fundraising Verband Seminar (Intensive 3-Day Online Seminar)
29Institutional & Corporate Fundraising (German) all day
Fundraising Verband Seminar (Intensive 3-Day Online Seminar)
30Institutional & Corporate Fundraising (German) all day
Fundraising Verband Seminar (Intensive 3-Day Online Seminar)
   

Registered Office

James Wattstraat 100
NL-1097 DM Amsterdam
Netherlands

EFA is registered at the Netherlands Chamber of Commerce
Reg. No. 34212817

Contact

Executive Officer, Denise Dawes
denise.dawes@efa-net.eu

Media enquiries:
news@efa-net.eu

Follow us

Twitter
Facebook
LinkedIn

Search

© 2021 EFA | European Fundraising Association. All Rights Reserved. Privacy Policy
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. Read More
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

SAVE & ACCEPT