Google offers extra $200m in Ad Grants for non-profitsGoogle offers extra $200m in Ad Grants for non-profitsGoogle offers extra $200m in Ad Grants for non-profitsGoogle offers extra $200m in Ad Grants for non-profits
  • About us
  • Membership
  • EFA Certification
  • Fundraising Europe
  • News
  • Events
  • Resources
  • About us
  • Membership
  • EFA Certification
  • Fundraising Europe
  • News
  • Events
  • Resources
money
Non-profits call on national governments to incentivise charitable giving
July 1, 2020
Hungary forints
Hungary’s foreign-funding restrictions declared in violation of EU law
July 1, 2020

Google offers extra $200m in Ad Grants for non-profits

July 1, 2020
Categories
  • Europe
  • News
Tags
  • Digital
Google

Google has added an extra US$200 million to its annual Ad Grants commitment, which sees it offering a total of $1 billion to better support non-profits this year.

The extra $200m is specifically to help non-profits around the world tackling issues such as the Covid-19 response and recovery, especially in developing economies, and in fighting racial injustice around the world.

This follows Google’s $12m commitment in cash grants from Google.org and $25m in Ad Grants to advance racial justice, announced earlier in the year. The US’s NAACP Legal Defense and Educational Fund, Inc, and the United Negro College Fund (UNCF) are among the first to receive these additional ad grants, with Google to offer additional Ad Grants to more than 100 other racial justice institutions across the globe in the coming weeks.

To aid Covid-19 response and recovery, Google will be awarding additional Ad Grants to non-profits serving vulnerable populations in developing economies such as South Africa, Kenya, Brazil, Mexico, India and Thailand.

In addition, to make it easier for qualified nonprofits to receive Ad Grants, Google has reduced its application process from 14 steps to two, and also expanded Ad Grants to sixteen new countries.

Google has given qualifying non-profits $10,000 in in-kind Google Ads advertising every month since 2003. Ads are text only and appear solely on Google search results pages, in positions below the ads of paying advertisers.

 

Share

Related posts

Riksdag
April 7, 2021

Wills register welcomed by Swedish charities


Read more
Home working
April 7, 2021

Flexible working is here to stay, say UK nonprofits


Read more
April 7, 2021

Legacy income on the rise in Ireland


Read more

Sign up to our free monthly news and features

  • Latest news
  • Latest features
  • News from EFA
  • Fundraising Europe
  • Advertise with EFA

Search news by country or category

News by date

Popular topics

  • Research
  • Coronavirus
  • Professional development
  • Individual giving
  • Philanthropic trends
  • Digital
  • Legacies
  • Events
  • Collaboration
  • Tax incentives

Events Calendar

< April 2021 >
Mon Tue Wed Thu Fri Sat Sun
      1 2 3 4
5 6 7AEFR Inbound Marketing Strategy Series (Spanish) all day
Session 4: Analysis of results
Online
81st Fundraising Conference for Health & Hospitality (French) all day
One day conference. AFF Fundraisers
Multi-Channel Fundraising (German) all day
Fundraising Verband Austria (Online Seminar)
9 10 11
12 13 14 15Fundraising from abroad (English & French) all day
Roundtable event (online)
Chapel & York
16 17 18
19 20ERNOP Seminar: Engaging with family business all day
(English)
21 22Leadership & Strategic Thinking (English) all day
Central & Eastern European Leadership Development Database fundraising (German) all day
Fundraising Verband Austria (Online Seminar)
Fundraising F***-Ups (English) from 3:00 pm to 4:30 pm
Conference
Online (Fundraisers Alliance Belgium)
23 24 25
26Fundraising Compact - Part 1 (German) all day
4 day training course
Online (Fundraising Verband Austria) Fundraising for Beginners (German) all day
Fundraising Verband Austria (Live Online Training)
26 April - 07 May 2021
27Fundraising Compact - Part 1 (German) all day
4 day training course
Online (Fundraising Verband Austria) Major Donor Fundraising (German) all day
Fundraising Verband Austria (Live Online Training)
Runs from 27 April to 22 June 2021
Online
28Institutional & Corporate Fundraising (German) all day
Fundraising Verband Seminar (Intensive 3-Day Online Seminar)
29Institutional & Corporate Fundraising (German) all day
Fundraising Verband Seminar (Intensive 3-Day Online Seminar)
30Institutional & Corporate Fundraising (German) all day
Fundraising Verband Seminar (Intensive 3-Day Online Seminar)
   

Registered Office

James Wattstraat 100
NL-1097 DM Amsterdam
Netherlands

EFA is registered at the Netherlands Chamber of Commerce
Reg. No. 34212817

Contact

Executive Officer, Denise Dawes
denise.dawes@efa-net.eu

Media enquiries:
news@efa-net.eu

Follow us

Twitter
Facebook
LinkedIn

Search

© 2021 EFA | European Fundraising Association. All Rights Reserved. Privacy Policy