The first dedicated book for fundraising in Finland is to be published this month, equipping charities across the nation with knowledge and ideas for raising funds for good causes. The book also contains specific guidance to help fundraisers adapt to new legislation for public fundraising, which came into effect on 1st March 2020.
Written by Pia Tornikoski, secretary general of the Finnish Fundraising Association (VaLa), ‘A Million (or) Cupcakes’ gives guidance for writing a fundraising strategy, practical tools to help fundraisers understand the donor journey at both an individual and corporate level, and features interviews with 17 charities about their fundraising programmes.
“It’s becoming more and more challenging for charities to generate income, with public funding cuts adding to the pressure and making it all the more important for fundraisers to develop new sustainable income streams. But it’s not always easy to find the information they need or to recognise what really works in the Finnish donor market.
She highlights that the large majority of charities raise less than 10,000 Euros annually and cannot afford to employ a specialist fundraiser.
“The new Finnish Fundraising Act will broaden the opportunities for soliciting donations, particularly among smaller and locally-based charities. With this book, the intention is to equip charities with the practical tools they need to really succeed in their fundraising and to celebrate and champion best practice in the field.”
Tornikoski served as a member of the working group for fundraising legislation reform. She also fed into the European Centre for Not-for-Profit Law’s report Principles for statutory regulation and self-regulation of fundraising, which will be published shortly.
The book can be ordered from Kansalais Foorumi.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
|cookielawinfo-checbox-analytics||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".|
|cookielawinfo-checbox-functional||11 months||The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".|
|cookielawinfo-checbox-others||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.|
|cookielawinfo-checkbox-necessary||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".|
|cookielawinfo-checkbox-performance||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".|
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.