EFA-logoEFA-logoEFA-logoEFA-logo
  • About us
    • Our board
    • What we do
    • How we work
    • Ethics
    • Our history
    • Privacy Policy
  • Membership
    • Member benefits
    • EFA members
    • EFA associates
    • Join EFA
  • EFA Certification
    • Certification news
    • Why EFA Certification?
    • Standard Competence Framework handbook
    • Advanced Competence Framework handbook
    • EFA qualifications
    • Applying for EFA Certification
    • Certification committee
  • Public Affairs
    • Public Affairs news
  • News
    • Fundraising Europe
    • Latest news
    • Latest features
    • EFA news
    • European Fundraising Podcast
    • Contributor guidelines
    • Advertise with EFA
  • Events
    • Events Calendar
    • 2022 Nonprofit Pulse survey webinar
    • 2022 EFA Skillshare and AGA
  • Resources
  • About us
    • Our board
    • What we do
    • How we work
    • Ethics
    • Our history
    • Privacy Policy
  • Membership
    • Member benefits
    • EFA members
    • EFA associates
    • Join EFA
  • EFA Certification
    • Certification news
    • Why EFA Certification?
    • Standard Competence Framework handbook
    • Advanced Competence Framework handbook
    • EFA qualifications
    • Applying for EFA Certification
    • Certification committee
  • Public Affairs
    • Public Affairs news
  • News
    • Fundraising Europe
    • Latest news
    • Latest features
    • EFA news
    • European Fundraising Podcast
    • Contributor guidelines
    • Advertise with EFA
  • Events
    • Events Calendar
    • 2022 Nonprofit Pulse survey webinar
    • 2022 EFA Skillshare and AGA
  • Resources
✕
globe
GoFundMe report reveals its most generous countries
February 5, 2020
Reality of the Partner
Spanish non-profits must work harder to integrate digital into fundraising
February 5, 2020

Edelman Trust Barometer shows rise in all but one European NGO market

February 5, 2020
Categories
  • Europe
  • News
Tags
  • Trust
Edelman Barometer 2020

Global trust in NGOs has remained static overall in the past year, with 58% of people rating them as trustworthy, despite a rise in 16 international countries including all but one European market, according to the 2020 Edelman Trust Barometer.

The 20th annual trust and credibility survey, conducted by global insight and analytics consultancy Edelman Intelligence, covers a total of 28 markets, with 34,000+ respondents.

Out of the four institutions measured by the Edelman Trust Barometer, business and NGOs remain tied as the most trusted for the third year in a row globally (each at 58%), with a rise for both of just 1%, followed by government and media, which each scored 49%.

Trust in NGOs rose in all but one of the European markets included in the study, falling solely in Germany. In Europe, the Barometer data shows that trust in NGOs is highest in France and Spain and lowest in Russia, where it reaches only 25%. NGOs are ‘distrusted’ (where the trust rating is less than 50%) in Italy, the UK, Germany and Russia. However, Italy has seen a 5-point increase in trust and now stands at 49%.

Of the four institutions surveyed, NGOs are seen as the most honest and fair, and the only institution to be considered ethical, with a 31-point gap over government, and a 25-point gap over business. However, they are not considered competent, while the opposite is true for business, which ranks highest in this area, with 54-point edge over government as an institution that is good at what it does (64% vs. 10%).

Richard Edelman, CEO of Edelman, said:

“People’s expectations of institutions have led us to evolve our model for measuring trust. Trust today is granted on two distinct attributes: competence (delivering on promises) and ethical behaviour (doing the right thing and working to improve society). It is no longer only a matter of what you do—it’s also how you do it.”

For the first time this year, the Edelman Trust Barometer also asked respondents to tell it how well each institution is doing on a long list of issues that are challenging society. NGOs are seen to be doing best at: protecting the environment (48%), civil and human rights (47%), poverty, illiteracy, disease (45%). The areas identified as having most room for improvement are: transparency about funding, exposing corruption, avoiding becoming politicised, partnering with government, and partnering with business, with around a third of people thinking they are doing well in these areas.

The full report can be read at on the Edelman site.

 

Share

Related posts

January 18, 2023

Tickets on sale for first International F2F Fundraising Congress


Read more
Cover detail from King Badouin Foundation Associations Barometer 2022
January 18, 2023

Belgian associations concerned about finances in 2023


Read more
A close up of a hand signing a document. By Pixabay on Pexels
January 18, 2023

Legacy pioneer Arjen van Ketel joins Legacy Futures


Read more

Most popular posts

Search news by country or category

Search news by date

Popular topics

  • Research
  • Individual giving
  • Coronavirus
  • Professional development
  • Digital
  • Legacies
  • Philanthropic trends
  • Events
  • Collaboration
  • Tax incentives

Registered Office

James Wattstraat 100
NL-1097 DM Amsterdam
Netherlands

EFA is registered at the Netherlands Chamber of Commerce
Reg. No. 34212817

Contact

Executive Officer, Denise Dawes
denise.dawes@efa-net.eu

Media enquiries:
news@efa-net.eu

Follow us

Twitter
Facebook
LinkedIn

Search

✕
© 2021 EFA | European Fundraising Association. All Rights Reserved. Privacy Policy
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. Read More
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT