Amazon’s Smile platform, which donates 0.5% of the purchase price of eligible items to a charity of the shopper’s choice, has been criticised by the German Fundraising Association.
AmazonSmile has the same products, prices, and shopping features as Amazon.com. However, when shoppers use AmazonSmile, the AmazonSmile Foundation donates 0.5% of the purchase price of eligible products to a charity chosen by the customer. These products are marked “Eligible for AmazonSmile donation” on their product detail pages.
The German Fundraising Association has raised concerns that Amazon is including organisations in the platform without asking for their prior consent.
“Here a company uses the ‘good cause’ and the good name of organisations – but without their consent,” said Arne Peper, Managing Director of the German Fundraising Association.
This is an issue, Peper says, because receiving donations from Amazon is likely to contradict the donation codes of non-profit organisations that wish to remain independent of corporate support in general, or from specific types of business.
A further concern is that consumers who support a charity through AmazonSmile might be less likely to then support it in another way.
In June, Foodwatch asked Amazon to remove it from the platform, stating in a press release that it had not been asked if it wished to participate in the AmazonSmile platform and that it would not accept donations from Amazon because it does not accept donations from companies with any form of relationship with the food industry for reasons of independence.
In a letter to Amazon Germany’s CEO Ralf Kleber, Foodwatch CEO Martin Rücker demanded an overhaul of the Smile programme as well as clarification for customers about how it works. Foodwatch stated that AmazonSmile customers who selected the organisation for a donation would see the message:”Supports: foodwatch eV” displayed prominently on the top of the AmazonSmile page and that this would give the impression that the work of Foodwatch was being promoted through a purchase.
The German Fundraising Association has strongly recommended that all donation platforms enter into intensive dialogue with organisations before using any of their details including their names and logos.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
|cookielawinfo-checbox-analytics||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".|
|cookielawinfo-checbox-functional||11 months||The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".|
|cookielawinfo-checbox-others||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.|
|cookielawinfo-checkbox-necessary||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".|
|cookielawinfo-checkbox-performance||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".|
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.