500 third sector professionals gathered at the XX Fundraising Congress in Spain last month to learn how to implement new fundraising models and strategies that will contribute to the 2030 Agenda for Sustainable Development.
More than 500 professionals representing 100 nonprofit organisations attended the event, which took place on 1 and 2 June. It saw 33 workshops and more than 40 national and international speakers. Topics included digitisation, legacies, loyalty, and major donors, as well as the role of the 2030 Agenda and the SDGs in generating collaboration between nonprofits and commercial organisations.
One speaker was Daryl Upsall, founder of Daryl Upsall International, who was also a speaker and participant at the very first Fundraising Congress back in 1999. He opened the meeting with his session on ‘Challenges, opportunities, trends and innovations in fundraising around the world’. This saw him discuss the pandemic’s acceleration of digitisation in the third sector and encourage attendees to prepare for the future by introducing digital channels and streaming into their campaigns now.
Another session saw Begoña Gómez, director of the Extraordinary Chair of Social Transformation at the Complutense University of Madrid, and representatives from Acciona, Quirón Salud and Reale Seguros share their experiences on how the SDGs have generated new opportunities for collaboration between companies and the third sector.
In his session, Guillermo Lecumberri, director of the Consumer Engagement area at LLYC, shared how to connect with people through emotion, delving into the importance of understanding social conversation and generating stories that reach audiences through different channels.
Glòria Oliver, president of the AEFr, commented:
“As fundraising professionals, we work to fulfil the purpose of our organisations and contribute to their growth. The XX Fundraising Congress was example of generosity among fundraisers in which we learned from the experiences of our colleagues as well as how to apply the teachings in our organisations for greater impact.”