2020 sparks increase in online giving among Swiss & German donors2020 sparks increase in online giving among Swiss & German donors2020 sparks increase in online giving among Swiss & German donors2020 sparks increase in online giving among Swiss & German donors
  • About us
    • Our board
    • What we do
    • How we work
    • Ethics
    • Our history
    • Privacy Policy
  • Membership
    • Member benefits
    • EFA members
    • EFA associates
    • Join EFA
  • EFA Certification
    • Certification news
    • Why EFA Certification?
    • EFA Certification handbook
    • EFA qualifications
    • Applying for EFA Certification
    • Certification committee
  • News
    • Fundraising Europe
    • Latest news
    • Latest features
    • EFA news
    • European Fundraising Podcast
    • Contributor guidelines
    • Advertise with EFA
  • Events
    • Events Calendar
  • Resources
  • About us
    • Our board
    • What we do
    • How we work
    • Ethics
    • Our history
    • Privacy Policy
  • Membership
    • Member benefits
    • EFA members
    • EFA associates
    • Join EFA
  • EFA Certification
    • Certification news
    • Why EFA Certification?
    • EFA Certification handbook
    • EFA qualifications
    • Applying for EFA Certification
    • Certification committee
  • News
    • Fundraising Europe
    • Latest news
    • Latest features
    • EFA news
    • European Fundraising Podcast
    • Contributor guidelines
    • Advertise with EFA
  • Events
    • Events Calendar
  • Resources
✕
iRaiser digital fundraising benchmark
Over €328 million in donations collected across Europe by iRaiser in 2020
April 7, 2021
Euros
Flemish government votes in changes to legacy tax rules
April 7, 2021

2020 sparks increase in online giving among Swiss & German donors

April 7, 2021
Categories
  • Germany
  • News
  • Switzerland
Tags
  • Digital
phone

2020 saw both one-off and regular online giving increase in Switzerland and Germany compared to the previous year, according to a report on digital fundraising by Getunik.

The State of Digital Fundraising 2020 looks at online donations made via RaiseNow in Switzerland and Altruja in Germany, which merged in July last year.

Getunik’s report shows that in Switzerland, online RaiseNow saw the number of one-off gifts rise by 73%, and regular donations by 44%, with revenue from each rising by 66% and 39% respectively year on year.

In comparison, Germany ‘s Altruja saw lower but still significant increases, at 41% more one-off donations. Revenue for these donations rose by the same percentage increase in revenue, while the volume of regular donations rose by 32%, and their revenue by 43%.

Donation size

82% of all online donations given through RaiseNow in Switzerland were €90.5 (CHF 100) or less, while those above that accounted for almost two-thirds of revenue, but only 18% of donations.

Similarly, in Germany, 85% donated via Altruja were €100 or less. Again however, those above €100 generated the majority of revenue, accounting for 65%.

Payment methods

Payment app Twint was the most popular online payment method in Switzerland, followed by PayPal, with 257% more donations made via Twint in 2020 compared to 2019, and 222% more by PayPal. In Germany, PayPal and SOFORTÜberweisung gained in popularity compared to last year, with 64% more transactions made via PayPal and 61% more via SOFORTÜberweisung.

Popular donation times

Getunik’s study also looked at when people donated via the platforms, and found that in 2020, Swiss donors mainly gave on Wednesday and Friday mornings, while in Germany, Monday mornings were most popular, compared to Monday evenings in 2019.

As elsewhere, donations generally rise towards the end of the year, and 2020 was no different with around 28% of the year’s online donations being made between 15 November and 31 December in Switzerland, and around 55% in Germany. A significant percentage of annual income arrived just in the days between Christmas and New Year (5% in Switzerland, and 7% in Germany).

Increases seen across the board

Overall, increases were across the board in both countries, with smaller charities seeing the largest percentage growth in both transactions and revenue.

Charities in the development and disaster aid category generated the most income in Switzerland, attracting higher amounts overall compared to other causes, while in Germany charities working in the social aid and human rights category saw the strongest increase in income from donations, as well as donation volume.

Commenting on the report’s findings, Roger Tinner from Swissfundraising noted:

“These results are remarkable even though digital donations will remain clearly in the single-digit percentage range of total donations in Switzerland in 2020.”

 

Image by Joshua Woroniecki from Pixabay

 

 

 

 

Share

Related posts

an audience at IFC
June 23, 2022

IFC returns for first outing since 2019


Read more
Hungary's parliamentary buildings. Photo by Ervin Lukacs on Unsplash
June 21, 2022

CIVICUS Monitor adds Hungary to latest Watchlist


Read more
euro notes hanging out of a wallet
June 14, 2022

Impact of Ukraine war on French giving explored in study


Read more

Most popular posts

Search news by country or category

Search news by date

Popular topics

  • Research
  • Individual giving
  • Coronavirus
  • Professional development
  • Digital
  • Philanthropic trends
  • Legacies
  • Events
  • Collaboration
  • Tax incentives

Registered Office

James Wattstraat 100
NL-1097 DM Amsterdam
Netherlands

EFA is registered at the Netherlands Chamber of Commerce
Reg. No. 34212817

Contact

Executive Officer, Denise Dawes
denise.dawes@efa-net.eu

Media enquiries:
news@efa-net.eu

Follow us

Twitter
Facebook
LinkedIn

Search

✕
© 2021 EFA | European Fundraising Association. All Rights Reserved. Privacy Policy
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. Read More
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT