2020 saw both one-off and regular online giving increase in Switzerland and Germany compared to the previous year, according to a report on digital fundraising by Getunik.
Getunik’s report shows that in Switzerland, online RaiseNow saw the number of one-off gifts rise by 73%, and regular donations by 44%, with revenue from each rising by 66% and 39% respectively year on year.
In comparison, Germany ‘s Altruja saw lower but still significant increases, at 41% more one-off donations. Revenue for these donations rose by the same percentage increase in revenue, while the volume of regular donations rose by 32%, and their revenue by 43%.
82% of all online donations given through RaiseNow in Switzerland were €90.5 (CHF 100) or less, while those above that accounted for almost two-thirds of revenue, but only 18% of donations.
Similarly, in Germany, 85% donated via Altruja were €100 or less. Again however, those above €100 generated the majority of revenue, accounting for 65%.
Payment app Twint was the most popular online payment method in Switzerland, followed by PayPal, with 257% more donations made via Twint in 2020 compared to 2019, and 222% more by PayPal. In Germany, PayPal and SOFORTÜberweisung gained in popularity compared to last year, with 64% more transactions made via PayPal and 61% more via SOFORTÜberweisung.
Popular donation times
Getunik’s study also looked at when people donated via the platforms, and found that in 2020, Swiss donors mainly gave on Wednesday and Friday mornings, while in Germany, Monday mornings were most popular, compared to Monday evenings in 2019.
As elsewhere, donations generally rise towards the end of the year, and 2020 was no different with around 28% of the year’s online donations being made between 15 November and 31 December in Switzerland, and around 55% in Germany. A significant percentage of annual income arrived just in the days between Christmas and New Year (5% in Switzerland, and 7% in Germany).
Increases seen across the board
Overall, increases were across the board in both countries, with smaller charities seeing the largest percentage growth in both transactions and revenue.
Charities in the development and disaster aid category generated the most income in Switzerland, attracting higher amounts overall compared to other causes, while in Germany charities working in the social aid and human rights category saw the strongest increase in income from donations, as well as donation volume.
Commenting on the report’s findings, Roger Tinner from Swissfundraising noted:
“These results are remarkable even though digital donations will remain clearly in the single-digit percentage range of total donations in Switzerland in 2020.”
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
|cookielawinfo-checbox-analytics||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".|
|cookielawinfo-checbox-functional||11 months||The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".|
|cookielawinfo-checbox-others||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.|
|cookielawinfo-checkbox-necessary||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".|
|cookielawinfo-checkbox-performance||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".|
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.