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Anna Turner: Harnessing the power of digital for legacy fundraising
Anna Turner, head of research & insight at Legacy Foresight, part of Legacy Futures, discusses how charities are harnessing the power of digital to boost their […]Pinja Hirvilammi: How to approach influencer marketing for fundraising
Social media is growing fast and nonprofits are becoming increasingly inventive in the way they engage supporters through the channel. In this blog, Pinja Hirvilammi, marketing lead […]How to fundraise during a pandemic
With charities facing an urgent funding shortfall amid increased demand for their services, Alex Blake, director of KEDA Consulting, explores how charities can fundraise during a global […]How to convince your senior management to invest in legacy fundraising
Lena Vizy, legacy programme manager at Amnesty International NL, asks what fundraisers can do to convince senior management to invest (or invest more) in legacy fundraising? […]Asking the right questions: A framework for impact measurement
Running a successful charitable campaign takes time, money, and effort. How do you know if it was a real success? What are the questions you should […]How to use social for good
Social media can be immensely powerful for telling positive stories that build awareness, engagement and support. Vinay Nair, CEO and co-founder of Lightful, which in February […]How to capture donor trends – and why that’s important
Europe is a diverse continent. There are marked differences in the way that people view giving and the role of charities, particularly between Southern and Western […]How to put the giving cycle into practice
The giving cycle is a simple concept but charities are still struggling to embed it in their fundraising programmes, says Caoileann Appleby, strategy director at Ask […]How to branch out beyond national boundaries
With non-profits increasingly reaching out across national boundaries to fundraise, managing director of Chapel & York International Nancy Bikson explores the questions fundraisers need to ask to determine if international […]How to embed ethical principles in fundraising
Public policy and advocacy expert Andrew Watt, senior principal of Accordant Philanthropy, explores the challenges of recent years that have brought ethics to the fore for […]
