How To
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Sam Slough: Secrets of a successful direct mail programme
Direct mail is a tangible and engaging channel for charities to tell their stories through but getting the strategy and creative right is critical to success. […]Felix Freese: Turning advertising into fundraising
A standout brand image makes all the difference when it comes to boosting awareness and fundraising. Felix Freese, senior brand and communication manager at UNICEF Switzerland […]Felix Freese: In emergencies act fast, talk faster
With this month’s earthquake in Turkey and Syria causing widespread devastation, nonprofits were quickly on the ground providing support, while launching appeals to raise vital funds. […]Anna Turner: Harnessing the power of digital for legacy fundraising
Anna Turner, head of research & insight at Legacy Foresight, part of Legacy Futures, discusses how charities are harnessing the power of digital to boost their […]Pinja Hirvilammi: How to approach influencer marketing for fundraising
Social media is growing fast and nonprofits are becoming increasingly inventive in the way they engage supporters through the channel. In this blog, Pinja Hirvilammi, marketing lead […]How to fundraise during a pandemic
With charities facing an urgent funding shortfall amid increased demand for their services, Alex Blake, director of KEDA Consulting, explores how charities can fundraise during a global […]How to convince your senior management to invest in legacy fundraising
Lena Vizy, legacy programme manager at Amnesty International NL, asks what fundraisers can do to convince senior management to invest (or invest more) in legacy fundraising? […]Asking the right questions: A framework for impact measurement
Running a successful charitable campaign takes time, money, and effort. How do you know if it was a real success? What are the questions you should […]How to use social for good
Social media can be immensely powerful for telling positive stories that build awareness, engagement and support. Vinay Nair, CEO and co-founder of Lightful, which in February […]How to capture donor trends – and why that’s important
Europe is a diverse continent. There are marked differences in the way that people view giving and the role of charities, particularly between Southern and Western […]
