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Carla Yarrow: Pitching for corporate giving success
For Fundraising Europe’s special focus on corporate partnerships, Carla Yarrow from Air Ambulances UK shares her tips for pitching to win a company’s support, along with […]Top tips for sustainable strategic partnerships
In our second piece on strategic partnerships this month, fundraising experts from across Europe share their tips on how to ensure they have the best chance […]Magda Sadłowska: Successful crisis response – how one campaign saved a helpline & won supporters
When the Polish government cut funding for Empowering Children Foundation’s Helpline for Children, the Foundation had to act fast to try to remedy the situation. Fundraising […]Dr. Christian Gahrmann: Once upon a time – what we can learn from fairy tales for our storytelling
Storytelling is an essential element of any successful fundraising appeal, and fairy tales are some of the most successful stories there have ever been. This month […]Reinier Spruit: Finally, data-driven annual plans!
In our first blog of 2024, Dutch fundraising expert Reinier Spruit kicks off the year with some sound advice on how to ensure fundraisers’ annual plans […]Ilja De Coster: Enhancing supporter retention – the science behind it
Attrition can be a costly issue for nonprofits but it doesn’t have to be, says Ilja De Coster, fundraising & data strategist at The DonorVoice, and […]Sam Slough: Secrets of a successful direct mail programme
Direct mail is a tangible and engaging channel for charities to tell their stories through but getting the strategy and creative right is critical to success. […]Felix Freese: Turning advertising into fundraising
A standout brand image makes all the difference when it comes to boosting awareness and fundraising. Felix Freese, senior brand and communication manager at UNICEF Switzerland […]Felix Freese: In emergencies act fast, talk faster
With this month’s earthquake in Turkey and Syria causing widespread devastation, nonprofits were quickly on the ground providing support, while launching appeals to raise vital funds. […]Anna Turner: Harnessing the power of digital for legacy fundraising
Anna Turner, head of research & insight at Legacy Foresight, part of Legacy Futures, discusses how charities are harnessing the power of digital to boost their […]
