Your Voice

 

Beate Sørum, b bold

 
Viral fundraising campaigns took the world by storm during 2014.  You can’t copy these campaigns, says digital fundraising expert, Beate Sørum, but there is much that you can learn from them and here’s how to get ready for something viral.

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Caroline Drummond, Institute of Fundraising
 
 
As the European Central Bank considers responses to its recent consultation on mobile payments, Caroline Drummond, Policy Officer at the Institute of Fundraising in the UK, cites the need for the fundraising community to keep a close eye on the proposed regulations amidst fears that new security measures may deter supporters.

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Jacob Rolin, Revolutionise

 
Fundraisers must drive change and evolve if they are to achieve maximum income, growth and impact. Jacob Rolin, Copenhagen-based Director at Revolutionise presents the case for change.

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A recent spate of scandals across Europe has shown how damaging negative media attention can be for charities. Ilja De Coster, Fundraising Consultant and representative of Fundraisers Alliance Belgium urges sector spokespeople not to remain silent when the going gets tough, calling for a more collaborative response from charities, trade bodies and regulators.

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