Your Voice: The real lessons learned from viral fundraising
Published: Thursday, 25 September 2014 11:20
Viral fundraising campaigns took the world by storm during 2014. You can’t copy these campaigns, says digital fundraising expert, Beate Sørum, but there is much that you can learn from them and here’s how to get ready for something viral.
YOUR VOICE: ECB mobile payment security measures could be a barrier to text giving
Published: Wednesday, 26 March 2014 14:33
As the European Central Bank considers responses to its recent consultation on mobile payments, Caroline Drummond, Policy Officer at the Institute of Fundraising in the UK, cites the need for the fundraising community to keep a close eye on the proposed regulations amidst fears that new security measures may deter supporters.
YOUR VOICE: Don't run for cover when the going gets tough
Published: Tuesday, 10 December 2013 21:25
A recent spate of scandals across Europe has shown how damaging negative media attention can be for charities. Ilja De Coster, Fundraising Consultant and representative of Fundraisers Alliance Belgium urges sector spokespeople not to remain silent when the going gets tough, calling for a more collaborative response from charities, trade bodies and regulators.