This year’s Italian Fundraising Award has been jointly awarded to the country’s fundraisers and donors, in acknowledgement of their role in supporting Italy through the corona crisis.
The award has two categories, each year celebrating both a fundraiser and a donor, and is presented during the annual Fundraising Festival.
This year, the pandemic forced a postponement of the Fundraising Festival from its usual mid-May date to last month when it took place online, along with the announcement of the award winners.
Italian fundraising association ASSIF took the decision to give the awards to every fundraiser and donor in tribute for their response to the crisis and the challenges it has presented, which has seen them help not only the Italian healthcare sector, but the entire nonprofit sector, and consequently, the whole Italian community.
ASSIF President Nicola Bedogni commented:
“If there is one thing that the pandemic has taught us, it is that collaboration, empathy and solidarity increasingly represent a winning and essential vehicle for dealing with even the most exceptional and unthinkable situations. And this year IFA has chosen to enhance this message in which the gift emerges as contagious itself and capable of spreading like a virus, positively contaminating the souls of those, donors and fundraisers, who have reacted to the emergency by making a common front with their heart and their creativity.”