New editions of two long-running fundraising books have been published, showing the ongoing value of print in an increasingly online world.
The 11th edition of the Swiss Donation Guide was published at the end of last year. The first edition of the biannual directory of Swiss NGOs was launched 20 years ago, and is still published by the same team, Bruno Abegg and Pfändler Annoncen + Verlags AG in Zurich.
The 570-page volume supports legacy fundraising in Switzerland and is distributed free to lawyers and bank advisors to help people who are looking for a charity to make a bequest to. Around 350 NGOs pay for space in the print volume, on an accompanying CD, and online at www.spendenspiegel.ch.
According to Bruno Abegg in an editorial on the site:
“Testators and donors ask for more and more information about the charities they wish to donate to, Despite the rapid development of electronic media, this guide in book form is still highly appreciated and has become an indispensable tool during meetings with lawyers, notaries and banks.”
The 5th Edition of Fundraising: Handbook for Basics, Strategies and Methods (Fundraising: Handbuch für Grundlagen, Strategien und Methoden), was also published last year. It was first published in 1999 and with over 1,000 pages in the new edition is the most voluminous book on fundraising in the German language. The Handbook is written by senior experts in the field, and edited by the Fundraising Akademie in Frankfurt/Main, the education partner of Deutscher Fundraisingverband.
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