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Video streaming company TikTok has introduced Donation Stickers, an in-app donation feature that creators can include in their videos and livestreams to raise funds for charities.
Currently available in Germany, Italy, France, and the UK, as well as in the US, Donation Stickers are clickable donation buttons that can be embedded directly in videos and TikTok LIVEs, in the same way as other stickers available on the platform.
When a user clicks the Donation Sticker, they are guided to a window where they can submit a donation without having to leave the app. Donation Stickers are enabled in-app by fundraising platform Tiltify, and only users 18+ are able to donate.
Globally, TikTok will also be matching users donations made through Donations Stickers until 27 May 2020. Users will be able to track donations in-app, seeing the biggest contributors and top video and TikTok LIVE contributions that have driven fundraising efforts.
Rich Waterworth, TikTok General Manager UK said:
“In times of crisis, charities play an even greater role in protecting our most vulnerable communities. Our community on TikTok surprises us every day with their creative, uplifting spirit through this crisis and we hope they’ll join us in helping those in need.”
Paul Amadi, Chief Supporter Officer at the British Red Cross, added:
“From handwashing dance moves to showcasing our people working on the frontline, the British Red Cross has been using the TikTok platform to lift the nation’s spirits and share vital information about the virus. Teaming up with TikTok will help us continue putting kindness into action.”