Face-to-face & telemarketing driving donor acquisition in SpainFace-to-face & telemarketing driving donor acquisition in SpainFace-to-face & telemarketing driving donor acquisition in SpainFace-to-face & telemarketing driving donor acquisition in Spain
  • About us
    • Our board
    • What we do
    • How we work
    • Ethics
    • Our history
    • Privacy Policy
  • Membership
    • Member benefits
    • EFA members
    • EFA associates
    • Join EFA
  • EFA Certification
    • Certification news
    • Why EFA Certification?
    • EFA Certification handbook
    • EFA qualifications
    • Applying for EFA Certification
    • Certification committee
  • News
    • Fundraising Europe
    • Latest news
    • Latest features
    • EFA news
    • European Fundraising Podcast
    • Contributor guidelines
    • Advertise with EFA
  • Events
    • Events Calendar
  • Resources
  • About us
    • Our board
    • What we do
    • How we work
    • Ethics
    • Our history
    • Privacy Policy
  • Membership
    • Member benefits
    • EFA members
    • EFA associates
    • Join EFA
  • EFA Certification
    • Certification news
    • Why EFA Certification?
    • EFA Certification handbook
    • EFA qualifications
    • Applying for EFA Certification
    • Certification committee
  • News
    • Fundraising Europe
    • Latest news
    • Latest features
    • EFA news
    • European Fundraising Podcast
    • Contributor guidelines
    • Advertise with EFA
  • Events
    • Events Calendar
  • Resources
✕
GDPR
New research shows impact of GDPR on fundraising in the UK
July 10, 2019
clasped hands
EESC calls for a more enabling environment for philanthropy
July 10, 2019

Face-to-face & telemarketing driving donor acquisition in Spain

July 10, 2019
Categories
  • News
  • Spain
Tags
  • Regular giving
euros

Regular giver numbers and average annual donation size continue to rise in Spain, with charities continuing to rely on traditional supporter recruitment methods, according to a study from Asociación Española de Fundraising (AEFr).

16 NGOs participated in the Spanish fundraising association’s study, reporting a total of 4.41 million regular donors and 768.000 one-off donors in 2019. This is an increase from 2017’s figures of 3.98m regular donors and 588.000 one off donors.

The report also found that average annual donation values have risen €5, from €133 in 2017 to €137.90 for regular givers, with people remaining regular supporters for longer. AEFr’s figures show an average lifetime of 8.5 years: a slight rise on the previous year’s figures of 8.4 years.

The majority of supporters are still recruited via traditional acquisition channels, mainly by face-to-face at 39%, followed by telemarketing (35%) and mail (6%). Web accounts for just under 5% of new supporter recruitment, while SMS accounts for 0.5%.

And, while regular supporter numbers rose, cancellations also rose a further 0.3%, with 36% of those ending their support blaming economic pressures.

Fernando Morón, AEFr director, commented:

“The rise in the average annual contribution made by regular givers, according to the 16 NGOs analysed, is proof that the Spanish citizen supports the work of the organisations and that they are increasing their commitment. However, what is worrying is the lack of new channels bringing supporters to NGOs with F2F and telemarketing still the main channels used.”

 

Share

Related posts

an audience at IFC
June 23, 2022

IFC returns for first outing since 2019


Read more
Hungary's parliamentary buildings. Photo by Ervin Lukacs on Unsplash
June 21, 2022

CIVICUS Monitor adds Hungary to latest Watchlist


Read more
euro notes hanging out of a wallet
June 14, 2022

Impact of Ukraine war on French giving explored in study


Read more

Most popular posts

Search news by country or category

Search news by date

Popular topics

  • Research
  • Individual giving
  • Coronavirus
  • Professional development
  • Digital
  • Philanthropic trends
  • Legacies
  • Events
  • Collaboration
  • Tax incentives

Registered Office

James Wattstraat 100
NL-1097 DM Amsterdam
Netherlands

EFA is registered at the Netherlands Chamber of Commerce
Reg. No. 34212817

Contact

Executive Officer, Denise Dawes
denise.dawes@efa-net.eu

Media enquiries:
news@efa-net.eu

Follow us

Twitter
Facebook
LinkedIn

Search

✕
© 2021 EFA | European Fundraising Association. All Rights Reserved. Privacy Policy
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. Read More
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT