#ReclaimSocial returns to make social media a force for good

#ReclaimSocial returns for the third time on 6 February 2020, calling on individuals and organisations across the world to use social media for good.

Spearheaded by UK-based tech for good company Lightful, organisers are hoping to build on last year’s success, which saw thousands of individuals and charities join forces to celebrate their positive stories of impact, reaching more than 20 million people in 24 hours while also trending on the day.

In today’s increasingly connected world, the campaign reminds everyone of the importance of practicing digital self care throughout the year when using social media platforms. It is open to all, with information and assets available in the #ReclaimSocial toolkit.

Rich Ward, RNLI’s social media manager, said:

“#ReclaimSocial day, held every 6 February, is an attempt to counteract the negativity and show that, with the right priorities in place, social media can be harnessed as a powerful force for good.”

 There are many different ways that charities can join in on the day. This might include sharing inspiring stories about how the organisation is using social media for good, thanking someone special (fundraisers included) and celebrating ‘heroes’ of positivity.  

Charities taking part include national organisation like WWF UK and Samaritans through to Giving Tuesday, Action for Happiness, and Healing for the Heart, amongst many others.

Action for Happiness will be using social media to reach a wider audience of people who want to make happiness viral. The charity has built a community of people who want to help both online and offline through volunteering, workshops and random acts of kindness.

Meanwhile, Scottish charity Healing for the Heart, is asking followers to share their own stories of mental health and how they are using social media, which will be shared as part of #ReclaimSocial.