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Fundraising professionals feature prominently in a new ranking of Poland’s most influential nonprofit voices on LinkedIn, alongside strong showings from organizations focused on women’s empowerment.
Raport 100 #nonprofitPL na LinkedIn, published by communications consultancy Instytut Dobrej Komunikacji, includes the 100 Polish nonprofits with the highest LinkedIn following, and a separate ranking of individual sector leaders.
Three fundraising figures
Three of the ten most influential individuals in the Social Justice & Philanthropy category for Poland are fundraising professionals, according to data from analytics platform Favikon, which ranks individuals based on factors including engagement and reach rather than follower count alone.
- Mirella Panek-Owsiańska, a fundraising advisor to NGOs, ranks third with 10,249 followers.
- Robert Kawałko, president and CEO of the Polskie Stowarzyszenie Fundraisingu (Polish Fundraising Association), ranks sixth with 5,835 followers.
- Fundraising consultant Katarzyna Konefał ranks eighth, with 10,813 followers.
The top position is held by Olga Kotyk, a social impact entrepreneur and CEO of the Web-Korki Foundation.
Women’s organisations lead the field
In the organizational rankings, five of the top six accounts by follower count work specifically on women’s empowerment and professional development.
Sieć Przedsiębiorczych Kobiet (Network of Entrepreneurial Women) leads the ranking with 41,000 followers, while Fundacja Kobiety Inspirują (Women Who Inspire Foundation) recorded the highest percentage growth of any organisation tracked, up 453% since the report’s previous edition in 2023, adding more than 24,000 new followers.
The report notes that women’s organizations not only attract large audiences but frequently collaborate with one another, amplifying their collective reach.
Paulina Kołodziejak-Łaska, marketing director at Sieć Przedsiębiorczych Kobiet, writes in the report:
“LinkedIn has become a key platform for consciously shaping career paths and strengthening market position. Networking on LinkedIn has stopped being merely about collecting contacts, and has become a process of building strong support networks.”
Beyond the women’s sector, education-focused organizations account for the largest single category by number of profiles in the top 100 (18), followed by technology (10) and sector or industry associations (10). The median follower count among the top 100 is 5,381.
Overall, tracked organizations grew by an average of 50% over the two-year period, though growth was highly uneven. The report’s authors note that follower count is not the sole measure of communications success, but offers a useful guide to which causes and approaches are resonating on the platform.
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