Norway’s charities to get more information on mobile donations

Fundraising Norway has announced a collaboration with fintech provider Vipps/MobilePay, starting with a new feature to support charities receiving donations through the platform.

Currently, more than 4,000 donations are made every day through the Vipps/MobilePay mobile app, but identifying the actual donors is currently very difficult for charities.

The company is now working to enable charities to see the mobile numbers of donors, so that they can both thank donors, and gather information about tax incentives. The plan was announced to Fundraising Norway members at its annual meeting in late May.

Fundraising Norway is supporting Vipps/MobilePay to ensure a solution which is compliant with Norway’s opt-out approach to GDPR. The solution should later be rolled out to Denmark, Finland and Sweden.

This is part of a wider collaboration between the fintech and the fundraising body, the ultimate aim of which is to develop new tools and solutions to help nonprofits improve both their profile and their income. An announcement from Fundraising Norway says:

“Our common goal is to strengthen the voluntary and non-profit sector in Norway and make it easier for people to donate to the causes they believe in.”

Fundraising Norway secretary general Siri Nodlands adds:

“This is a unique opportunity to explore new ideas and collaboration possibilities.”

Vipps/MobilePay has more than 11 million users, including 4.3m of Norway’s 5.4m population. The company was created by the merger in November 2022 of Norwegian company Vipps and Danish firm MobilePay.

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