New app enables fundraising through Zoom

Zoom meetings could become virtual fundraising events after the launch of the Donations by Pledge app.

The new app has been created by fundraising platform Pledge, and allows any Zoom user to add a ‘Donate’ button into their call to raise funds for good causes. People can choose from more than 2.2 million charities in over 150 countries around the world.

With more than 300 million daily Zoom meeting participants in 2020, James Citron, CEO of Pledge, estimated that the collaboration would drive an increase of up to 50% in audience donations.

He said: “We envision a world where donations are seamlessly integrated into our daily lives as individuals everywhere are looking for ways to have an impact more than ever before.”

The Donations by Pledge app is free and available to Zoom users across the world. The app will enable hosts on Zoom to:
·       Add a Donate button into any Zoom meeting
·       Instantly create a fundraiser for one or multiple nonprofits
·       Reward donors with a virtual gift – a custom “I Donated” virtual background post-donation
·       Display a live donor feed, showing all donation activity and the total raised in real-time
·       Accept Apple Pay, Google Pay and credit cards for frictionless 1-click donations

The donations app is free to use and disburses funds monthly.

The move follows in the footsteps of other digital platforms including Facebook, which extended its charitable giving tools last year, and TikTok’s in-app donation stickers.

Main photo by Chris Montgomery on Unsplash