Legacy Strategy Summit returns for 2024

This year’s Legacy Strategy Summit returns for 2024 on 18 June.

An online event, the Legacy Strategy Summit will provide attendees with insights into trends in legacy giving, alongside sector-leading examples of legacy fundraising. It features a mix of live sessions and on-demand content, and a speaker line up of legacy experts from nonprofits including The British Red Cross, Combat Stress, Canal and Riverside Trust, UNICEF, Age UK, The Hospice of St Francis, and Oxfam.

Focusing on ‘Embracing the new era of legacy fundraising: Using data, diversity, and digital insights to boost your strategy’, the Summit’s speakers will explore:

• Next generation legacy campaign reporting: Tracking your efforts, mapping your progress, motivating your team
• The search for new legacy prospects: The benefits of micro-mining your donor database
• Battling the rise and rise of contested wills: Future-proofing your free will offer
• Diversity and your legacy donor base – Does your digital campaign reach all potential audiences?
• Small but mighty: How to reach beyond your budget and deliver effective legacy projects on a shoestring

Super Early Bird tickets are available before 9 April, saving up to £50 on the regular-priced ticket, and EFA members and Fundraising Europe readers can use the code EFA24 for an extra 10% on the ticket page here.

More on some of the topics at this year’s online Legacy Strategy Summit 2024 here.

Smee & Ford recently published an article on legacy fundraising trends for 2024 as part of its Legacy Limelight series, more of which can also be read on its site.

Picture by Pexels on Pixabay