Fundraising income in Ireland has continued to rise for a fifth consecutive year, according to a report from fundraising consultancy 2into3.
The Irish Not-for-Profit Sector: Fundraising Performance Report 2016 is based on analysis of the 2014 accounts of almost 1,000 not-for-profits. It shows that the sector increased income earned from fundraising by 7% between 2013 and 2014, totalling €845 million in 2014.
Health charities earned the most, accounting for 28% of total income, followed by education at 23%. However, international charities saw the largest increase in income in 2014: an average €59,042, while arts, culture, and media charities saw the largest drop with an average decrease of €25,785.
In terms of fundraised income, the majority of organisations analysed in the report (63%) reported an income of less than €100,000, and experienced no change in fundraised income. 17% reported an increase in fundraised income and 20% experienced a decrease.
72% of fundraised income came from individuals, with the majority derived from relationships, in particular, regular giving (36%) and direct marketing appeals (25%). Legacies account for 10%, as does selling something, with corporate donations contributing 7% of total fundraised income, and foundations 1%.
Dennis O’Connor, Director of 2into3, said:
“Fundraised income in 2014 increased for the fifth consecutive year. It appears that the charity scandals of 2014 did not negatively impact on this. Anecdotally, we also know that this trend has continued on in to 2015 and 2016. Having said that, more must be done by both the State and the public to support the not-for-profit sector. Irish charitable giving is significantly lower, per capita and as a proportion of GDP, than the UK.”
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