With 40% of 2019’s donations made in the last three months of the year in France, the #VosDonsAgissent (Your Donations Act) campaign has launched for its second year to raise awareness of the positive impact of giving among the French public.
The campaign, which first ran in October last year, is timed to reach people ahead of the most popular time of the year for giving with research showing that 16% of people are put off donating because they are uncertain which organisation to support. It sees France generosités’ 110 member associations and foundations unite to show people the impact of giving on every cause, and to help them find those that interest them and organisations they might like to support.
The campaign is airing across television, digital channels, and billboards, and includes testimonies both from existing donors and those that have been mobilised during the crisis, as well a media partnership with French influencer Brut on “5 things to know before making a donation”.
The activity is designed to drive members of the public to a dedicated landing page: vosdonsagissent.fr, which leads to an information platform on infodon.fr where members of the public will find all the information needed to decide how to donate, and to which cause and organisation. It talks those interested through Why give – by highlighting the power of donations and actions funded through donations, How to give – by explaining the different ways to support and get involved with a nonprofit organisation, and Who to give to – by connecting people with organisations in need of donations.
Speaking about the need for the campaign, France generosités’ Nolwenn Poupon said:
“Over two weeks, our 110 members work together to promote generosity and philanthropy. French donors are very loyal to the NGOs they support. The difficult point is to direct non-donors and the only way is through working together. 2020 is a rough year for all charities so we’ve launched a strong message to the public and government showing that we’re all working together despite the crisis.”
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