France generosités launches annual campaign to boost public support for givingFrance generosités launches annual campaign to boost public support for givingFrance generosités launches annual campaign to boost public support for givingFrance generosités launches annual campaign to boost public support for giving
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France generosités launches annual campaign to boost public support for giving

November 4, 2020
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Vos Dons Agissent

With 40% of 2019’s donations made in the last three months of the year in France, the #VosDonsAgissent (Your Donations Act) campaign has launched for its second year to raise awareness of the positive impact of giving among the French public.

The campaign, which first ran in October last year, is timed to reach people ahead of the most popular time of the year for giving with research showing that 16% of people are put off donating because they are uncertain which organisation to support. It sees France generosités’ 110 member associations and foundations unite to show people the impact of giving on every cause, and to help them find those that interest them and organisations they might like to support.

The campaign is airing across television, digital channels, and billboards, and includes testimonies both from existing donors and those that have been mobilised during the crisis, as well a media partnership with French influencer Brut on “5 things to know before making a donation”.

The activity is designed to drive members of the public to a dedicated landing page:  vosdonsagissent.fr, which leads to an information platform on infodon.fr where members of the public will find all the information needed to decide how to donate, and to which cause and organisation. It talks those interested through Why give – by highlighting the power of donations and actions funded through donations, How to give – by explaining the different ways to support and get involved with a nonprofit organisation, and Who to give to – by connecting people with organisations in need of donations.

Speaking about the need for the campaign, France generosités’ Nolwenn Poupon said:

“Over two weeks, our 110 members work together to promote generosity and philanthropy. French donors are very loyal to the NGOs they support. The difficult point is to direct non-donors and the only way is through working together. 2020 is a rough year for all charities so we’ve launched a strong message to the public and government showing that we’re all working together despite the crisis.”

 

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< March 2021 >
Mon Tue Wed Thu Fri Sat Sun
1 2Nonprofit Day 2021 / La grande sfida del nonprofit (Eng/It) all day
Conference
Online (Festival del fundraising)
3 4Nonprofit Women Camp (Italian) all day
Three-day online event
Nonprofit Women Camp Committee Marketing & Fundraising: Two sides of the same coin? (Dutch) from 9:30 am to 12:30 pm
Masterclass
Online (Fundraisers Alliance Belgium)
5Nonprofit Women Camp (Italian) all day
Three-day online event
Nonprofit Women Camp Committee
6Nonprofit Women Camp (Italian) all day
Three-day online event
Nonprofit Women Camp Committee
7
8 9Case for Support (German) all day
Fundraising Verband Austria (Online Seminar)
Data Driven Fundraising (Dutch) from 9:30 am to 3:30 pm
Masterclass
Online (Fundraisers Alliance Belgium)
10AEFR Inbound Marketing Strategy Series (Spanish) all day
Session 2: Donor recruitment
Online Seminar
11Legacy Fundraising Webinar (English) from 9:00 am to 12:30 pm
Richard Radcliffe: Legacy Fundraising - How to do it right and successfully
NPO Academy
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12Legacy Fundraising Webinar (English) from 9:00 am to 12:30 pm
Richard Radcliffe: Legacy Fundraising - How to do it right and successfully
NPO Academy
Online
13 14
15 1615th Fundraising Conference for Higher Education (French) all day
3-day online conference
AFF Fundraisers
17Insamlingsforum Online 2021 (Swedish / English) all day
Two-day annual conference (Giva Sverige / Give Sweden)
Online
18 19 20 21
22 23Content Marketing for Nonprofits (German) all day
Fundraising Verband Austria (Online Seminar)
ERNOP Seminar: Sustaining Voluntary Energy (English) from 10:00 am to 11:00 am
Seminar by Professor Lucas Meys from the Rotterdam School of Management
Online CFRE Webinar: How to become a CFRE in EMEA (English) from 1:00 pm to 2:00 pm
Webinar
24AEFR Inbound Marketing Strategy Series (Spanish) all day
Seminar 3: Education, Closure & Loyalty
Online Diploma in Fundraising (English) all day
CIOF: Fundraising Diploma (One year course, flexible study time, fixed assignment deadlines and exam date)
Booking deadline: 3rd March
25 26 27 28
293rd Digital Social Summit (German) all day
Two-day online conference organised by the Bürgerermut Foundation
30 31        

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