EFA-logoEFA-logoEFA-logoEFA-logo
  • About us
    • Our board
    • What we do
    • How we work
    • Ethics
    • Our history
    • Privacy Policy
  • Membership
    • Member benefits
    • EFA members
    • EFA associates
    • Join EFA
  • EFA Certification
    • Certification news
    • Why EFA Certification?
    • Standard Competence Framework handbook
    • Advanced Competence Framework handbook
    • EFA qualifications
    • Applying for EFA Certification
    • Certification committee
  • Public Affairs
    • Public Affairs news
  • News
    • Fundraising Europe
    • Latest news
    • Latest features
    • EFA news
    • European Fundraising Podcast
    • Contributor guidelines
    • Advertise with EFA
  • Events
    • Events Calendar
    • 2022 Nonprofit Pulse survey webinar
    • 2022 EFA Skillshare and AGA
  • Resources
  • About us
    • Our board
    • What we do
    • How we work
    • Ethics
    • Our history
    • Privacy Policy
  • Membership
    • Member benefits
    • EFA members
    • EFA associates
    • Join EFA
  • EFA Certification
    • Certification news
    • Why EFA Certification?
    • Standard Competence Framework handbook
    • Advanced Competence Framework handbook
    • EFA qualifications
    • Applying for EFA Certification
    • Certification committee
  • Public Affairs
    • Public Affairs news
  • News
    • Fundraising Europe
    • Latest news
    • Latest features
    • EFA news
    • European Fundraising Podcast
    • Contributor guidelines
    • Advertise with EFA
  • Events
    • Events Calendar
    • 2022 Nonprofit Pulse survey webinar
    • 2022 EFA Skillshare and AGA
  • Resources
✕
Woman walking
One third of top UK charities are run by women
September 15, 2021
A bike on a bridge in Amsterdam. Photo by _ Harvey from Pexels
Income remains steady for largest Dutch charities despite pandemic
September 15, 2021

European fundraising inspiration championed through SOFII

September 15, 2021
Categories
  • Europe
  • News
Tags
  • Best practice
  • Inspiration
Light bulb in hands

Almost ten years after fundraisers were first challenged to identify those campaigns that most inspired them through SOFII’s ‘I Wish I’d Thought of That’ event series, the most recent IWITOT event brought a whirlwind of fundraising inspiration from across Europe.

The event series, which gives speakers just seven minutes to celebrate a fundraising campaign that they wish they’d thought of, has travelled the world, with editions in the UK, Australia, Canada, the USA, France and New Zealand. This Summer, IWITOT 2021: UK & Europe was delivered online, with many case studies from the event now available at SOFII.

With an audience vote from the 400+ viewers, the winning presentation was delivered by Rebecca Wilson, corporate development lead at Mencap in the UK. Her passionate talk centred on a powerful and important social media campaign by The Salvation Army, which took an online debate about the colour of a dress and used it to highlight the horrors of domestic violence.

The runner-up was Fatima Talidi-Marrero of Parkinson’s UK, who shared a video from the Born Free Foundation and Aardman Animations, which lent the voices of humans stuck in lockdown to animated animals. The resulting film shines a bight light on how awful it must be for animals to live constantly in captivity.

More inspiration came from Simona Biancu of ENGAGEDin (Italy), who celebrated the agility of a newly-founded disability charity called La Casa Delle Luci. When everything, from accessing services to fundraising, was thrown into disarray during lockdown, this organisation pivoted so they could keep on helping young people and adults with disabilities.

Fundraising consultant, Lianne Howard-Dace closed IWITOT UK & Europe 2021 by celebrating Marcus Rashford’s superb campaign to end food poverty in the UK and how Rashford used his voice and platform to achieve huge success in both campaigning and fundraising. All the presentations will be shared online at SOFII.org over the coming months and a full recording of the event is available here.

Joe Burnett, SOFII’s contributing editor, says:

“We are thrilled to have been able to keep inspiring fundraisers in these most difficult of times, and are hugely thankful to all our speakers who have stepped up to share their passion, tips, ideas and inspiration at IWITOT.”

SOFII has more IWITOTs planned and is currently exploring showcasing fundraising success in new markets and new language. Find out more at SOFII online or by contacting Joe Burnett.

 

 

Share

Related posts

colleagues gather around a laptop screen. By Andrea Piacquadio
March 28, 2023

Legacy Strategy Summit returns for 2023 with EFA discount


Read more
Rocky coast against a blue sky at County Donegal, Ireland. By Steven Hylands on Pexels
March 21, 2023

Legacy income continues to grow in Ireland


Read more
The French flag flies against a clear blue sky. By Rafael Garcin on Unsplash
March 13, 2023

Bienvenue: France générosités becomes EFA member


Read more

Most popular posts

Search news by country or category

Search news by date

Popular topics

  • Research
  • Individual giving
  • Coronavirus
  • Digital
  • Professional development
  • Legacies
  • Philanthropic trends
  • Events
  • Collaboration
  • Tax incentives

Registered Office

James Wattstraat 100
NL-1097 DM Amsterdam
Netherlands

EFA is registered at the Netherlands Chamber of Commerce
Reg. No. 34212817

Contact

Executive Officer, Denise Dawes
denise.dawes@efa-net.eu

Media enquiries:
news@efa-net.eu

Follow us

Twitter
Facebook
LinkedIn

Search

✕
© 2021 EFA | European Fundraising Association. All Rights Reserved. Privacy Policy
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. Read More
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT