E-learning platform for F2F fundraisers

The UK’s face-to-face fundraising trade body, the Public Fundraising Association (PFRA), has created an innovative interactive e-Learning platform for face-to-face fundraisers. Developed in partnership with award-winning developer, Sponge UK, the system allows PFRA members free access to four challenging online modules.

Covering the rules on street and door-to-door fundraising, fundraisers can now learn to meet the highest standards in a fun and mobile way. Accessible on phones and tablets, the e-learning modules use a mix of interactive games and videos to emphasise the importance of understanding the real circumstances of potential donors.

One module has been dedicated to how fundraisers can ensure the safety and wellbeing of vulnerable people, providing useful insights into best practice. Utilising three actors with disabilities, fundraisers’ reactions are tested on engaging people with physical and learning impairments, promoting awareness and understanding.

Peter Hills-Jones, CEO at the PFRA, said:

“The interactive system is a powerful way to highlight the standards we expect of our fundraisers, but provide them with the right kind of support. Driving up standards in face-to-face fundraising using this training will help to create both better fundraisers and longer term donors.”