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More than a third (38%) of Spaniards have made financial contributions to an NGO in the past year according to a recent study, with one-time donations, regular contributions, membership fees, and sponsorship programmes standing out as the main forms of economic collaboration.
However, 40% of Spaniards have never contributed financially, highlighting a significant growth opportunity for the third sector.
The Spanish Fundraising Association (AEFr) has released the data from its 2024 Donor Profile Study in collaboration with Tuinkel, a strategic design laboratory.
Most popular causes
The study also highlights the causes that resonate most with donors, and therefore receive the highest levels of support. These include medical assistance and access to basic health services (82%), support for elderly people without family assistance (82%), and research on diseases and epidemics (80%), along with support for children and assistance for people with disabilities, which also garnered the same percentage.
Donation motivation
In Spain, the main motivation for donating is the desire to make a difference, reflecting a strong connection between solidarity and a sense of self-efficacy. However, the lack of financial resources, cited by 33% of non-donors, remains one of the main barriers, followed by distrust and a lack of transparency in organizations (20%).
On a positive note, over 13 million people in Spain have placed their trust in a Non-Governmental Organization (NGO) to channel their solidarity, as highlighted in the 2024 Donor Profile Study, according to Fernando Morón, director of AEFr.
The report underscores the crucial role of NGOs as agents of social cohesion in a context of increasing polarization.
Picture by Altamart on Pexels
