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Nonprofits in Denmark received total donations of DKK 7bn in 2023, a year-on-year decline of 8%, according to ISOBRO’s latest annual Indsamlingsundersøgelsen (Collection Survey).
Environmental causes appeared immune to wider market conditions, achieving strong fundraising growth, while the study also shows a decline in the importance of individual donor income.
Support for Ukraine had contributed to the 2022 record of DKK 7.5bn raised, the study indicates. Many other countries, such as neighbouring Sweden, witnessed a particularly strong year for donations following Russia’s invasion in February 2022, before global inflation and financial pressures dampened fundraising performance in 2023 in several markets.
Despite the downward trend in 2023 itself, ISOBRO found a 26% growth in donations between 2020 and 2023.
While donations to international aid agencies dropped by 20% between 2022 and 2023, there was an 18% annual jump in donations to nature, environment and animal welfare organisations – as well as sector-leading 52% growth for 2020 to 2023.
Social and humanitarian causes recorded a 4% rise in fundraising during 2023. There were year-on-year drops in donations to church organisations (down 9%) and disease and disability charities (down 1%) – and these two categories were also the slowest-growing of the five categories across the whole 2020 to 2023 period, at less than 10%.
Private individuals made up 63% of income for charities in 2023, a drop from 72% in 2020, while there was an increase in income from other forms such as foundations; corporate giving; and sales from lotteries and other activities.
Individual donors account for about 75% of income for church, environmental and disease/disability charities, while it is slightly less than 60% in the case of international and social causes.
ISOBRO says that its study, carried out with Deloitte and based on figures from 214 organisations, represents more than 90% of the fundraising market in Denmark.
