Danish charities’ mobile income nearly doubles & corporate income rises

A new report on giving to major charities in Denmark shows the fast-growing importance of mobile giving, and highlights some nonprofits’ struggles to convert one-off donors into regular givers.

The Fundraisinganalysen 2026, produced by Danish fundraising association ISOBRO and based on responses from 94 of its members, also shows increases in corporate and foundation income, especially for smaller charities.

Total income brought in through MobilePay, a popular mobile payment app in Denmark, grew by 79% from 2024 to 2025. The number of regular giving agreements made on MobilePay grew by 32%.

Meanwhile income through Betalingsservice, the country’s direct debit scheme, grew by just 4%. However, Betalingsservice still accounts for 57% of fundraised income, versus 20% for MobilePay. The next most common is bank transfer, accounting for 11%.

Average regular payments through the Betalingsservice and MobilePay are almost identical, each standing at roughly DKK 1,080 (€145).

Corporate contributions

The Fundraisinganalysen also shows an overall 5% rise in the amount given by companies between 2024 and 2025. There was also a 19% rise in the number of corporate donations, indicating that the value of donations has decreased.

While the value of gifts to smaller and medium-sized charities in the survey grew by 28% each last year, the corporate income of larger charities dropped by 12%.

Looking another year back, corporate income for smaller charities rose by more than 700% between 2023 and 2024. There has also been a sustained increase in the size of corporate donations to smaller charities — the figure rose from DKK 4,100 in 2023 to DKK 34,600 in 2024, before settling at DKK 32,300 in 2025.

Meanwhile, total income from foundations rose 7%, which included a 77% increase for smaller charities, and a 11% increase for larger charities, while mid-sized charities’ foundation income shrunk by 21%.

Conversion challenge

The report also reveals notable differences between cause areas in the challenge of converting one-off donors to regular givers.

It shows that 86% of nature-focused charities and 68% of international charities have a strategy for converting one-off donors to regular supporters — compared to much smaller figures for national (29%), disease (24%) and religious charities (7%).

In addition, 53% of international charities and 57% of nature charities say it has become harder, while the figure is much lower for the other three causes — close to 25% in each case.

The survey also shows a drop in legacy income, merchandise income and direct mail income. However, the number of active door-to-door and street fundraisers rose by 8% in the year, leading to a 3% increase in income.

The charities in the survey were also asked for their future priorities. They highlighted CRM investment, AI and data-driven fundraising, and digital campaign spend, alongside continued use of telemarketing and direct mail.