US-based digital fundraising and cloud software provider Blackbaud is to buy charity crowdfunding platform JustGiving.
JustGiving launched in the UK in 2001 and has been used by people in 164 countries to raise more than $4.5 billion for good causes to date. The acquisition of all of its outstanding equity interests, for £95 million, will take place later this year following a customary regulatory review in the UK.
In a statement, Blackbaud called the move ‘an exciting next step in our commitment to delivering modern, mobile-first, integrated cloud technology that powers social good’, and said the acquisition would enhance its capabilities to serve both individual donors and nonprofits, expanding the peer-to-peer fundraising capabilities it offers through its TeamRaiser® and everydayhero® products. The acquisition will also add a new personal crowdfunding capability that Blackbaud hopes to roll out in the US and elsewhere, as well as position Blackbaud to better serve the UK market.
JustGiving staff are expected to transition to Blackbaud following the completion of the review and become part of Blackbaud’s London-based International Markets Group, led by Jerome Moisan, senior vice president and president of Blackbaud’s International Markets Group.
Jerry Needel, President and General Manager of Blackbaud Consumer Solutions, said:
“Today, people are willing to do more than ever before to support causes they care about. To put their passion into action, they need technology that gives them the power to connect with other change agents and organizations. Bringing JustGiving into the Blackbaud family reinforces our strong commitment to catalysing the impact of individual change agents. It’s also part of our commitment to helping social good organisations navigate and respond to key shifts in giving behaviour.”
Anne-Marie Huby, Co-founder and Managing Director of JustGiving, said:
“Social, mobile and the rise of crowdfunding combined are transforming the way people give, and the pace of change is unprecedented. By bringing together JustGiving’s community and social platform with Blackbaud’s unrivalled expertise and capabilities, we will be better able to help great causes reach more people and raise more money, more effectively and intelligently than ever before.”
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