Take part: EU-wide survey on TTPA impact

The deadline is approaching to take part in an important survey on how recent regulatory changes may be affecting the use of digital advertising and marketing tools by fundraising organisations.

EFA is conducting the EU-wide survey to collect evidence on how the Transparency and Targeting of Political Advertising (TTPA) regulation and platforms’ interpretation of the regulation have affected the digital advertising activities of nonprofit organisations across Europe.

As such, the survey explores:

• Whether and where organisations observe changes in their digital advertising activities since the TTPA entered into force
• How platforms apply rules related to political or issue-based advertising
• And whether these developments have any implications for fundraising organisations

Responses will be analysed at national and European level, with results aggregated by country and sector. This will enable EFA to identify patterns and quantify impacts, and provide evidence for structured dialogue with EU institutions and digital platforms. The aim is to ensure that civil society fundraising is not unintentionally constrained, and future adjustments are informed by real operational data from across Europe.

The deadline to respond is the end of this month. Broad participation is critical to ensuring that any EU-level advocacy is grounded in robust, cross-country evidence so EFA encourages as many organisations as possible to take part. One response per organisation is sufficient, preferably completed by someone with hands-on knowledge of digital advertising.

Take part

More information can be found here, with the survey here.

Picture by Mariia Shalabaieva on Unsplash