Make It Rain

Social Misfits Media has launched a free crowdfunding guide, which provides charities and nonprofits with tips for success.


The guide, sponsored by JustGiving and the Institute of Fundraising, breaks down the lifecycle of a crowdfunding campaign into three stages: Pre-Campaign, Live Campaign, and Post-Campaign.


‘Make It Rain’ features case studies and interviews with leading charitable and nonprofit organisations who have led successful crowdfunding campaigns, including Not My Style, Hollaback!, The Royal Academy of Arts and Doctors of the World.


It also features a flowchart quiz to help organisations figure out if crowdfunding is the right route for them. 


The purpose of the guide is to inspire third sector organisations, and get them to start thinking strategically about crowdfunding as a fundraising tool – and providing a roadmap to ensure crowdfunding success.