In response to the growing need for innovation in the nonprofit sector and beyond, Lucy Gower’s new book, The Innovation Workout, provides a practical step-by-step guide for making innovation part of every working day.



With a simple tool to determine the reader’s innovation skills and identify areas for further improvement, the book presents ten steps for enhancing innovation skills, guidance for putting those skills into action and an exploration of ten common innovation challenges.


“The book helps you learn how to adapt to technological developments, the rapidly changing needs of donors, new entrances to the sector and increased market restrictions, to develop more inspiring and engaging donor propositions. Together with practical advice and checklists it will be useful for fundraisers at all levels,” says Ellen Janssens, innovation manager at the Dutch Heart Foundation.


Fundraising Europe readers are offered the chance to join a free innovation webinar (usually £25) with the author Lucy Gower, specialist innovation trainer and coach, and Sean Triner, fundraising expert.


To book your place at The Innovation Webinar, email This email address is being protected from spambots. You need JavaScript enabled to view it. quoting in the subject line 'EFA - FREE innovation webinar'. In the message provide your name and details of what you would like to get from the innovation webinar.


The Innovation Workout is published by Pearson (2015).