A new report into legacy giving, The State of Legacy Giving in 2015, is now available, exploring how the profile of today’s legacy donor changes everything. This report is a summary of research conducted by UK fundraiser Richard Radcliffe.
With over 35 years of experience in fundraising, 25 of those in legacy giving, Radcliffe examines the current climate for gift planning around the globe. Radcliffe sets out his belief that we are at the most important watershed in legacy giving.
Due to changes in demographics, wealth, family environments and gender independence in financial planning, just about every conceivable strength, weakness, threat and opportunity is converging to produce unprecedented and explosive volatility in the charitable marketplace.
While empirical research and insight is telling us more about why people donate, the how remains a gift planning professional’s biggest challenge.
Richard addresses the question “What type of action will inspire and move a donor to not just say they will leave a legacy but to actually do it?”
The State of Legacy Giving in 2015 is freely available on request from Richard Radcliffe.