Switzerland will participate in #GivingTuesday for the first time this year, with SwissFundraising named as the country’s national partner for the event.


The day takes place on 29 November, following Black Friday and Cyber Monday and encourages people to give back to charity in a variety of ways. More than 70 countries typically participate in the event, including the Czech Republic, Germany, Ireland, Spain and the UK.


For its first year, Swissfundraising will promote #GivingTuesday 2016 solely in the German part of Switzerland with plans to expand the campaign in the future.


Swissfundraising’s Spendenbeilage journal will be used to promote the event, distributed as an insert in two Sunday newspapers on 27 November. The journal is distributed at the end of November each year and tells charity stories as well as giving advice on how to give wisely and effectively.