News from Germany

German non-profits must look further forward and adopt more of the practices of the commercial sector if they are to survive long-term, according to a report from donor survey specialist Fundgiver.

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A right-wing demonstration and march in the city of Wunsiedel in Germany was reversed when the charity campaign Rechts gegen Rechts (translating to right wing vs right wing) saw neo-Nazi protestors unwittingly sponsored 10 Euros for every metre they walked.  


 

The campaign, coordinated by EXIT-Germany - a charity that counters right-wing extremism and hate crime - has been widely celebrated and is due to receive an award from the Board of the German Fundraising Association (DFRV).

 

Rather than objecting to the right-wing demonstration, charity supporters were encouraged to sponsor  marchers.  On reaching a ticker-tape finish line, extremist marchers were – much to their bemusement – congratulated on the €10,000 they’d just raised for EXIT-Germany.

 

Colourful and humorous posters were displayed along the march route with winking slogans like “if the “Führer” would know!"

 

"Humour is, as you can see in this wonderful action, an effective response to right wing slogans," said Dr. Martin Dodenhoeft, chairman of the DFRV.

 

The award will be presented at the German Fundarising Congress, which will be held from 19th to 21st May 2015 in Berlin.

 

 

 

€3.1bn was donated by individuals in the first three quarters of 2016, according to a recent GfK analysis commissioned by the German Donation Council (German Spendenrat eV), with around 17.8m people giving to non-profit organisations and churches during this period.

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An annual exchange programme commenced In January 2015, with two fundraisers from German University hospitals seconded to established fundraising departments at US hospitals in San Francisco, Los Angeles and San Diego for a two-week period.

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