The rise in charitable donations in France in 2013 was driven by greater generosity from charities’ current supporters and masks a continued fall in new donors.
The annual France Générosités study records voluntary income growth of 3.9% during 2013, largely driven by a 4.9% increase amongst loyal donors. The 2014 report is based on donations to 22 charitable associations and foundations.
The large majority (92%) of individual giving comes from existing supporters. The study reports changes in the way that people give with almost two in five donations (39.5%) made by direct debit in 2013, up from one third in 2010. The average direct debit donation is also higher, having grown 1.5% over the past year to €12.70.
Online giving has seen marked growth of almost 36% in 2013, but contributes a relatively small proportion (5%) of donations received. The average donation value for online gifts is growing fast (7.5% growth in 2013) and now stands at €95.
The most popular charitable causes are those that benefit the local area, child poverty, social exclusion and medical research.
Charitable giving is most prevalent during the last quarter of the year. In 2013, approximately 43% of donations were made in the last three months of the year, with half of those coming in during the last half of December.
As a whole, 2013 was a strong year for charitable giving, but the study also records particularly slow donation growth during the first half of 2014 and a continued fall in contributions from new donors. Both the number of new donors (-6%) and the value of their donations (-7%) are in decline.
Although the overarching news is positive, France Générosités warns that the results are not sufficient to offset the decline in public funding and greater public need.