Czech nonprofits can now submit their news directly to a national TV channel through a specialist online video service provided by the Czech Fundraising Center and NatočVideo.
According to the Czech Fundraising Center, the new iReporter tool bypasses the requirement for news outlets to attend charity events and record their own footage, enabling nonprofits to provide their own amateur footage to national TV channel ČT1 news for consideration.
The service is accessed via the Czech Fundraising Center’s website. Nonprofit users must register on the site and can then upload and submit their videos directly to the TV channel, putting control of the messaging into charities' hands.
The video tool launched in the first week of January. Although, it is currently in a test phase, it is expected to become a permanent fixture, providing long-term access to the news channel.