Features and Opinions
As fundraising nations grapple with an often poor public perception of fundraising, there needs to be greater alignment across borders and a stronger voice to promote greater public understanding, say co-authors Wendy Scaife, Senior Research Fellow of the Australian Centre for Philanthropy Nonprofit Studies at QUT Business School and Beth Breeze, Director of the Centre for Philanthropy, University of Kent.
Twenty years ago, two senior Greenpeace fundraisers met with an agency, Dialogue Direct, and thus face-to-face fundraising was born. Daryl Upsall shares his recommendations for change to ensure that the technique will continue to be fit for purpose for the next twenty years.
Even the most traditional fundraising approaches can work online. Remember A Charity's Louise Pavoni, shares her tips on how legacy conversations can be taken online and just how important this is for engaging donors.