YOUR VOICE: Two-Step Model Driving Donor Acquisition in Spain
Published: Thursday, 11 February 2016 16:30
An innovative approach to donor acquisition has enabled Spanish charities to increase annual income and convert one-off donors to regular supporters. Fundraising Europe interviews Javier Ruiz, President of the Asociación Española de Fundraising (AEFr), about the association’s two-step donor acquisition model.
As Spain's nonprofits welcome the impact of a tax incentive for people that donate to good causes, Fundraising Europe interviews Fernando Morón, Director of the Spanish Fundraising Association, Asociación Española de Fundraising, about the national fundraising environment and the work of the Spanish association.
EXPERT VIEW: Digital Fundraising is All About Community
Published: Thursday, 11 February 2016 12:56
5 Tips for Building and Engaging Your Online Community
Nothing reveals your community's views of your cause quite like asking them to fund it; the respective success or failure of your fundraising efforts reflects your community's connection, dedication or indifference to your cause. But how do you make your community care? -asks Raimonds Kulbergs of Funderful.
EXPERT VIEW: FUNDRAISING ACROSS BORDERS, A COMMON CORE AND SHARED NEED FOR PUBLIC UNDERSTANDING
Published: Wednesday, 09 December 2015 17:15
As fundraising nations grapple with an often poor public perception of fundraising, there needs to be greater alignment across borders and a stronger voice to promote greater public understanding, say co-authors Wendy Scaife, Senior Research Fellow of the Australian Centre for Philanthropy Nonprofit Studies at QUT Business School and Beth Breeze, Director of the Centre for Philanthropy, University of Kent.