EXPERT VIEW: Digital Fundraising is All About Community
Published: Thursday, 11 February 2016 12:56
5 Tips for Building and Engaging Your Online Community
Nothing reveals your community's views of your cause quite like asking them to fund it; the respective success or failure of your fundraising efforts reflects your community's connection, dedication or indifference to your cause. But how do you make your community care? -asks Raimonds Kulbergs of Funderful.
Twenty years ago, two senior Greenpeace fundraisers met with an agency, Dialogue Direct, and thus face-to-face fundraising was born. Daryl Upsall shares his recommendations for change to ensure that the technique will continue to be fit for purpose for the next twenty years.
EXPERT VIEW: FUNDRAISING ACROSS BORDERS, A COMMON CORE AND SHARED NEED FOR PUBLIC UNDERSTANDING
Published: Wednesday, 09 December 2015 17:15
As fundraising nations grapple with an often poor public perception of fundraising, there needs to be greater alignment across borders and a stronger voice to promote greater public understanding, say co-authors Wendy Scaife, Senior Research Fellow of the Australian Centre for Philanthropy Nonprofit Studies at QUT Business School and Beth Breeze, Director of the Centre for Philanthropy, University of Kent.
EXPERT VIEW: Time to refashion relationship fundraising
Published: Tuesday, 31 March 2015 09:56
As the fundraising thinktank Rogare embarks on a new programme to refashion relationship fundraising, Professor Adrian Sargeant and Ian MacQuillin explore how the sector can advance donor stewardship by looking to relationship building theories from other sectors.