Key figures


There are no official figures about how many fundraising organisations operate in Sweden but there are approximately 400 organisations that hold controlled fundraising bank accounts.


Income to those organisation holding these accounts: €500 million (2008)


Income to members of the Swedish Fundraising Council is approximately €430 million.


Income sources:
• individuals (39.4%)
• statutory (27.2%)
• other organisations, including trusts and foundations (11.4%)
• companies (2.5%)
• other (19.5%)


In the past 10 years, there has been an increase in funding for universities, hospitals and cultural organisations.



Individual giving


Most common methods of giving:
• direct mail
• monthly direct debits (more than 60% of some organisations’ donors donate through direct debit)
• face-to-face
• telemarketing
• SMS and online (although the fundraising results of these campaigns are still rather low)
• legacies and major donors (although there are still very few organisations fundraising from major donors)
• lotteries (in 2009, the Swedish People’s Postcode Lottery gave €46 millions to the 27 participating charities)


Research suggests that 60% of the population aged 16-74 donates to charity, with the average Swedish household donating approximately €125 per year.





Most organisations report that they have not experienced problems as a result of the economic downturn. Although corporate donations have reduced for a number of organisations, individual giving remains strong and has contributed to a growth in fundraised income from 2008 to 2009.

Further information


• Frivilligorganisationernas Insamlingsråd (Swedish Fundraising Council)
• Swedish Fundraisers